Category: Articles


Posted By : National Tourist Board/ 18 0

Finally one of Nigeria’s foremost airlines, Air Peace jet in Lungi International airport serving West Africa by expanding business by adding three countries, Sierra Leone, The Gambia and Senegal to its flight path and routings. From the last Press leased on Tuesday, the airline officially said its set to launch trips to Freetown, Banjul, and Dakar on Monday, 19th of February, which materialized yesterday the 19th as the National Tourist Information Assistant Ms. Comfort Fabulleh confirmed the flight arrival.

Air peace airline will fly round-trips from the Murtala Muhammed International Airport, Lagos to the new routes four times a week: Mondays, Wednesdays, Fridays and Sundays, at 7 am departure time from Lungi Airport respectively. The flight size is Boening 737  with a capacity from 85 to 215 passengers.

Peace air including Sierra Leone to its routing gives a total of 14 destinations. However; its first phase of expansion was last February, having had its first commercial flight out of Nigeria from the Murtala Muhammed International Airport to the Kotoka International Airport, Accra-Ghana, and now Freetown.

Officials said “This is an exciting step in fulfilling our promise to unlock the economies of the region, offer air travelers on business and leisure trips seamless connectivity as well as create jobs for the people,”.

The inception of peace air will raise the profile of Sierra Leone as a tourist destination, connecting three key destinations.  Air Peace also plans to launch flight operations to five other regional routes and six international destinations including Dubai, London, Guangzhou-China, Houston, Mumbai and South Africa.

Sierra Leone National Tourist Board

Marketing and Public Relations Department

+232 78 64 95 19 \+232 77 34 78 10


UNWTO “2017 International Tourism Results: the highest in seven years”   

Posted By : National Tourist Board/ 72 0

International tourist arrivals grew by a remarkable 7% in 2017 to reach a total of 1,322 million, according to the latest UNWTO World Tourism Barometer. This strong momentum is expected to continue in 2018 at a rate of 4%-5%.

Based on data reported by destinations around the world, it is estimated that international tourist arrivals (overnight visitors) worldwide increased 7% in 2017. This is well above the sustained and consistent trend of 4% or higher growth since 2010 and represents the strongest results in seven years.

Led by Mediterranean destinations, Europe recorded extraordinary results for such a large and rather mature region, with 8% more international arrivals than in 2016. Africa consolidated its 2016 rebound with an 8% increase. Asia and the Pacific recorded 6% growth, the Middle East 5% and the Americas 3%.

2017 was characterised by sustained growth in many destinations and a firm recovery in those that suffered decreases in previous years. Results were partly shaped by the global economic upswing and the robust outbound demand from many traditional and emerging source markets, particularly a rebound in tourism spending from Brazil and the Russian Federation after a few years of declines.

“International travel continues to grow strongly, consolidating the tourism sector as a key driver in economic development. As the third export sector in the world, tourism is essential for job creation and the prosperity of communities around the world.” said UNWTO Secretary-General Zurab Pololikashvili. “Yet as we continue to grow we must work closer together to ensure this growth benefits every member of every host community, and is in line with the Sustainable Development Goals”.

Growth expected to continue in 2018

The current strong momentum is expected to continue in 2018, though at a more sustainable pace after eight years of steady expansion following the 2009 economic and financial crisis. Based on current trends, economic prospects and the outlook by the UNWTO Panel of Experts, UNWTO projects international tourist arrivals worldwide to grow at a rate of 4%-5% in 2018. This is somewhat above the 3.8% average increase projected for the period 2010-2020 by UNWTO in its Tourism Towards 2030 long-term forecast. Europe and the Americas are both expected to grow by 3.5%-4.5%, Asia and the Pacific by 5%-6%, Africa by 5%-7% and the Middle East by 4%-6%.

2017 results by UNWTO region

International tourist arrivals in Europe reached 671 million in 2017, a remarkable 8% increase following a comparatively weaker 2016. Growth was driven by the extraordinary results in Southern and Mediterranean Europe (+13%). Western Europe (+7%), Northern Europe and Central and Eastern Europe (both +5%) also recorded robust growth.

Asia and the Pacific (+6%) recorded 324 million international tourist arrivals in 2017. Arrivals in South Asia grew 10%, in South-East Asia 8% and in Oceania 7%. Arrivals to North-East Asia increased by 3%.

The Americas (+3%) welcomed 207 million international tourist arrivals in 2017, with most destinations enjoying positive results. South America (+7%) led growth, followed by Central America and the Caribbean (both +4%), with the latter showing clear signs of recovery in the aftermath of hurricanes Irma and Maria. In North America (+2%), robust results in Mexico and Canada contrasted with a decrease in the United States, the region’s largest destination.

Based on available data for Africa, growth in 2017 is estimated at 8%. The region consolidated its 2016 rebound and reached a record 62 million international arrivals. North Africa enjoyed a strong recovery with arrivals growing by 13%, while in Sub-Saharan Africa arrivals increased by 5%.

The Middle East (+5%) received 58 million international tourist arrivals in 2017 with sustained growth in some destinations and a strong recovery in others.

Note: All results in this release are based on preliminary data, as reported by the various destinations around the world, and on estimates by UNWTO of still-missing data. UNWTO will continue to collect data and will present more comprehensive data by country in the April issue of the UNWTO World Tourism Barometer. Results for both Africa and the Middle East should be read with caution as they are based on limited available data.


Posted By : National Tourist Board/ 135 0

The General Manager of the National Tourist Board of Sierra Leone(NTB), Mr. Yassin Kargbo has on Saturday 9th December 2017, graced the graduation ceremony of the Institute of Aviation and Travel Studies (IATS) in his capacity as the Keynote speaker of that August gathering. The Institute of Aviation and Travel was founded in 2008, since then, the institution has done extremely well as most of the products of the institution have secured lucrative jobs in the Hospitality Sector, Travel Agencies and other businesses while others are entrepreneurs or self employed. “Most of our students are working with Bintumani Hotel, Addison Blu, IPC travel, Med View Airline, Kenya Airways, Mercury International etc, these are just few of the entities our students are working with” noted Mr. Abdul Kallon, founder and Principal of the institution. In his keynote address, the General Manger, Mr. Yassin Kargbo, espoused on contemporary happenings in the Tourism Industry and also quoted from President Koroma’s 2017 Parliament valedictory closing speech. “Tourism is now doing well in this country than ever before, we shall do more” he reiterated while raining praises on President Koroma for his outstanding support and also extolled the young and dynamic minister of Tourism and Cultural Affairs, Hon. Sidi Yayah Tunis for his astute leadership. Admonishing the students, Mr. Kargbo called on them to be very hardworking and patriotic as the world is now a competitive one ” Be smart, be proactive and innovative ” he noted adding that, ” your institution and the NTB have always had a strong relationship and we promise to keep it that way or even strengthen it further” he eulogized The occasion was climaxed by the awarding of Diplomas, Certificates and Special Awards to specific students for their outstanding performances. Forty five(45) students graduated on this very ceremony.


UNWTO promotes the role of media as advocates of wildlife tourism

Posted By : National Tourist Board/ 106 0
Madrid, Spain, 8 December 2017 PR No. 17130

UNWTO promotes the role of media as advocates of wildlife tourism

Nearly 30 journalists have convened in Kasane, Botswana to debate the role of the media in advocating sustainable tourism and wildlife conservation as its major asset. The event is part of the UNWTO/Chimelong Programme that promotes wildlife as key driver of tourism development.

International and local journalists from renowned media outlets* have completed a media training workshop in Kasane, Botswana, to enhance their knowledge on sustainable tourism and wildlife and analyze the impact of their work and their contribution to the topic. The workshop is part of the activities of the UNWTO/Chimelong Programme that commenced in early 2017 and that includes capacity building, training and advocacy actions on sustainable tourism and wildlife.

The training addressed the impact of wildlife tourism in the African continent, the different journalistic angles of the topic and the relevance of story-telling in reporting. Challenges such as access to information related to wildlife management, media capacities to cover technical aspects of this theme and the need to improve relations and exchanges with relevant authorities were mentioned by most of the participants.

Participants had the opportunity to propose solutions and recommendations to the difficulties they normally face to cover these topics. The creation of a network of African journalists specialized in sustainable tourism, capacity building-related activities addressing the media and regular exchanges with tourism stakeholders were some of the ideas shared by the participants.

The workshop held in Kasane is the second activity of this type in the framework of the UNWTO/Chimelong Programme. The first took place in the Republic of Congo last July 2017, where nearly 20 African journalists enhanced their capacities on the multidimensional coverage of sustainable tourism.

Additional information:

The UNWTO/Chimelong Programme results from the partnership between UNWTO and Chimelong Group to be implemented between 2017 and 2019 under the theme of sustainable tourism and wildlife protection. The initiative includes advocacy efforts to contribute to the Sustainable Development Goals (SDGs) through sustainable tourism with particular reference to wildlife conservation, to enhance capacities on sustainable tourism and wildlife conservation of both tourism authorities and the global media, to engage stakeholders from the private sector on the topic and to foster research.

*Media outlets participating: BBC, Lonely Planet, Xinhua News Agency, EL PAIS, Radio France Internationale, Jeune Afrique, Radio Botswana, Botswana Gazette, Channel Africa, Africa Renewal, First Issues, The Telegraph, Botswana Guardian, Botswana Unplugged and Gabz FM.


UNWTO Media Officer Rut Gomez Sobrino

Tel: (+34) 91 567 81 60 /

UNWTO Communications & Publications Programme

Tel: (+34) 91 567 8100 / Fax: +34 91 567 8218 /


Posted By : National Tourist Board/ 141 0


The General Manager of the National Tourist Board of Sierra Leone (NTB), Mr. Yassin Kolleh Kargbo is the recipient of a prestigious and major award, the *Outstanding Public Leadership Award* on Saturday 25th November 2017 at the Atlantic Lumley Hotel, Lumley Beach Road, Aberdeen in Freetown organized by the Sierra Leone Council of Chief Executives.

The Event was well attended by dignitaries across the board, both the public and private sectors , such as the Minister of Energy and Power, Ambassador Henry Macauley, the Minister of Mines and Mineral Resources, Mr. Minkailu Mansaray etc., etc.

On the podium and sandwiched by His lovely wife, Ambassador Rasie Kargbo, Staffers of NTB, Children and Friends while receiving the Award, Mr. Kargbo dedicated the Award to his industrious and indefatigable wife for all her unflinching support which has always catapulted him to higher heights “Behind every successful man, there is a woman” Mr. Kargbo paraphrased.

The GM, expounded on the contemporary happenings in the Tourism Industry with special emphasizes on the Hub of Tourism in the Country, the Aberdeen-Lumley Axis and the very edifice (Atlantic Lumley Hotel) host of the event.

The event was climaxed by group photos, cheers, applauses, chats and interconnections.


Posted By : National Tourist Board/ 151 0

Charm’s Beach Hotel happens to be the establishment that offers it’s precious customers the best hospitality with affordable price.

Charm’s Beach Hotel is situated at No.29 off cape road, Aberdeen, Freetown. The establishment has over forty four(44) standard bed rooms fully equipped with air-condition and all other requisite facilities meant for rooms of a Standard Hotel.

There is a conference hall, a wine bar, breakfast is freely available to all guests. There is 24/7 electricity and water supply, there is high speed and strong internet accessibility. Also security is 100℅ Guaranteed.

At Charm’s Beach Hotel, the customer has the opportunity to choose among varieties of dishes/delicacies as all continental foods are available.


Posted By : National Tourist Board/ 237 0



Hotel Conteh ‘U’ situated at No.1 Conteh ‘U’ drive off K-street Makeni is one of the stars of the North and pride of Sierra Leone in the Hotel Business, Hospitality sector and Tourism Industry. The established comprises of Bungalows and an Edifice with over 67 Bedrooms including, 9 Presidential Suites, 23 Executive suites and 35 Standard Rooms. The establishment also has the biggest conference room in the whole northern region with a capacity of 800.

Other facilities at the establishment includes, a modern swimming pool, a spacious car park, 24/7 electricity, pipe borne water supply and internet. There is a giant standby generator to ensure adequate electricity supply.

At Conteh ‘U’ security is a major priority which has led to the in flocks of customers seeking to enjoy the bliss of the eco-friendly and serene environment of the entity.The Hotel also caters for weddings, birthday parties and all other celebrations or anniversaries. All dishes are available at the establishment.