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THE NEW YORK UNIVERSITY HOST SIERRA LEONE’S MINISTER OF TOURISM

THE NEW YORK UNIVERSITY HOST SIERRA LEONE’S MINISTER OF TOURISM

Today the 8th May 2019, the New York University hosted the Sierra Leone Minister of Tourism and Culture- Madam Memunatu B. Pratt to throw experience and expert on the topic “Knowledge Sharing on Sustainable Tourism Development.

The New York University is a private research university originally founded in New York City but now with campuses and locations throughout the world. Founded in 1831.

The Minister of Tourism and Culture was invited to share knowledge on this topic, because this has been her drive since inception: that is sustainable Tourism development with an acute phase of Tourism Governance.

With other experts from the very University on the panel, the Minister of Tourism shared her technical experience on the topic with both academic and practical approach on the topic.

Her main point of discussion was centered on: Using Tourism Governance to uplift Sustainable Tourism Development in countries around the world. She pinned point with her case study Sierra Leone, she was able to convey to the message of sustainability using the right Human knowledge capacity.

The Minister cited according to UNWTO: “Over the last decades, tourism has experienced continued growth and increased diversification, becoming one of the fastest growing economic sectors in the world. The business volume of tourism today equals or even surpasses that of oil exports, food products or automobiles, offering millions of direct entry points into the workforce, particularly for youth and women, and a diversity of investment opportunities for young entrepreneurial talents. Tourism has become one of the major sectors in international trade, at the same time representing one of the main income sources for many developing countries. It is their only service sector with recorded surpluses in trade compared to the rest of the world.”

Against this background she built her opinion that Tourism alone can suffice other sectors, only if countries can manage the challenges and activities of the modern trend

SIERRA LEONE TOURISM MINISTER MADE A PRESTIGIOUS GENERAL TOUR OF SITA 2019

The Tourism Minister garnered SITA attention. The Sierra Leone Minister of Tourism stand out strong amongst others, even though it’s the only English speaking Destination but demonstrated visibility and proactive recognition of Sierra Leone and this restored dignity again in the Ivorian French speaking country. The Country’s attendance was timely and necessary for profiling and the rebranding process.

Foreign exhibitors were astonished by the level of attention given to Minister of Tourism and it’s delegation, during the event. The Ivorians were still considering Sierra Leone to be a war zone and insecured tourist Destination, this the Minister of Tourism was able to make a destinctive clarity to the visitors and in key Investment meetings.

Key meetings for Tourism development, Investment, transportation and timely B2B was attended to sought better and profitable outcomes for the country.

Also the Minister and senior officers that formed part of the delegation were part of the Tour De SITA organised solely for Sierra Leone able Minister of Tourism, to ascertain a first hand facts and measure the weight of the event.

The enthusiastic Minister of tourism was energetic and poised to visit several booths within the trade ground.

The last day of the event brought more attention for meetings on many trending issues: like Investment in accommodation, Eco tourism and many more.

Surprised! Surprised! The Ivorians and Sierra Leone delegation celebrated the Minister of Tourism on her Birthday. Where she made her birthday Statement and extend profound thanks and appreciation for the surprise.

Sierra Leone at SITA 2019

THE WORLD MEETING OF AFRICAN TOURISM IN ABIJAN
Sierra Leone at SITA 2019

SITA over the years has become the largest African Tourism and hospitality event in the tourism sector, this event is designed to create a unique platform for professionals in the sector and to conduct leveled businesses. Through its networks, with its unparalleled global reach in Africa. Sierra Leone sees the need to be part of this event, to continue the Rebranding and profile raising for the destination.

SITA is set to create personal and professional opportunities and positive positioning, providing broad based customers with quality contacts, content and communities. For 5 days and on 45,000m², the SITA brings together the biggest names in tourism.
NTB/ MTCA

Marketing Sierra Leone through food tourism

By Mohamed Faray Kargbo

As the compelling aroma of the deliciously prepared meal spreads across, so does the message about Sierra Leone National Day.

Even before the official time of the event, people were already waiting. They all came with one resolve, to have a taste of the Sierra Leonean food.

Europeans, Asians, Americans and other African nationals queue up in their numbers to be served the meal from Sierra Leone. The Sierra Leone Stand at ITB had never attracted so much crowd.

From the groundnut soup to the locally-produced rice, ginger drink to the tamarind everything was eaten by the visitors to the pleasure of the National Tourist Board.

“The food is delicious,” remarked one partaker. “I love this and will like to have more.” commented another.

The ingredients in the food made it even more difficult for the visitors to spare the extras. It was a joyful moment for the Minister of Tourism and Cultural Affairs, Memunatu Pratt. She has always maintained that food tourism could be used to get more tourists to visit Sierra Leone.

Sierra Leone has some of the best delicacies and spicy foodstuff that could forge a love relationship between a tourist and the nation. The cuisine from Sierra Leone could attract more tourists than we think.

The ITB Tourism Trade Show attracts over 10,000 visitors annually. Sierra Leone’s participation is part of efforts to attract more tourists to the country.

 

Press Release – SIERRA LEONE WELCOMES VISIT BY DR. JANE GOODALL (DBE) WITH THREE MAJOR CONSERVATION AND TOURISM ANNOUNCEMENTS

Order of the Rokel designation, chimpanzee named Sierra Leone’s national animal and visa on arrival are announced

 

Images from all events at http://www.cornersun.com/janegoodallnote credits in file names

Click here for destination images

 

Freetown, Sierra Leone, March 4, 2019 – Sierra Leone honored Dr. Jane Goodall (DBE, anthropologist and UN Messenger of Peace), the world’s foremost expert on chimpanzees, during her three-day visit to the country this past week, with three major announcements – first,  bestowing the country’s highest honors on Dr Jane Goodall; second, the announcement of changes in the visa policy to allow for visas on arrival; and third, the declaration of the Western Chimpanzee as the National Animal of Sierra Leone. These announcements coincide with the 27th anniversary of the founding of the Tacugama Chimpanzee Sanctuary of which Jane Goodall played an instrumental role.

 

Announcement #1 – The Order of the Rokel

The Order of the Rokel, Sierra Leone’s highest and most prestigious decoration, is awarded to those in Sierra Leone who have made valuable contributions to the country. The award was presented to Dr. Jane Goodall on February 27th in recognition of her diligent and committed work to the Tacugama Chimpanzee Sanctuary and the conservation of the biodiversity in the country. Tacugama is Sierra Leone’s first and only sanctuary and it is located just 30 minutes from the capital, Freetown. The sanctuary plays a critical role in protecting the country’s rich biodiversity, two of Freetown’s main water catchments and the critically endangered western chimpanzees.

“What an honor, I am truly, truly humbled. I don’t really feel I deserve this, but I want to assure you that I will do my level best to do everything I can do help conservation in Sierra Leone,” said Dr. Jane Goodall upon receiving the honor.“ I am committed to doing what I can in Sierra Leone. You have wonderful forests that people from around the world would be excited to visit. I thank you for this. It is very special to me. It’s very moving. Thank you.”

 

“The honor is yours and you deserve this particular Order. Thank you very much for your hard work and dedication around the world,” said H.E. Julius Maada Bio, President of Sierra Leone. “I am a conservationist. I promise that I will do my best to support wildlife protection. Thank you so much for accepting our honor.”

 

Announcement #2 – Visa on Arrival

Dr. Jane Goodall’s visit comes at the perfect time as Sierra Leone prepares to reintroduce itself on the world tourism stage. Wildlife tourism, conservation, and sustainability are taking top billing on the global tourism stage and Dr. Jane Goodall’s stature as a world-leading-conservationist provides an important global platform for Sierra Leone’s growth as a new tourism destination.

 

As a first step towards its re-emergence as a tourism destination, Sierra Leone is launching a new visa on arrival and eVisa system making it much easier to visit the destination.

 

Dr. Mohamed Juldeh Jalloh, Vice President of Sierra Leone announced the new visa system at a State Dinner at the President’s residence in honor of Jane Goodall this past Wednesday night.

 

“We are working towards putting infrastructure in place to declare Sierra Leone a visa-free country which means so many people around the world can just jump on a plane and come to Sierra Leone and get a visa on arrival. This country does not have a lot of foreign Missions across the world so the best way you can encourage tourists, business people and investors to come is to make things easy for them. We are also looking at instituting an eVisa system which means you could sit down in your home and apply for your visa electronically to come to Sierra Leone. We are investing in infrastructure.”

“[Tourism] means a lot for the future of Sierra Leone,” continued Dr. Mohamed Juldeh Jalloh. “We see it as an entry point for rebranding Sierra Leone. We want to send a strong signal to the world that Sierra Leone is open for business and also for tourism. We see the tourism sector as one of the vehicles to drive diversification of the economy. We see that it is able to stimulate growth and also build an economic base that offers jobs for boys and girls across the country.”

The World Bank who supported the event as part of their commitment to inclusive and sustainable development, drew attention to the clear linkages between conservation and economic development. Gayle Martin, Country Manager of the World Bank gave several examples of countries that have transformed their tourism sectors with good conservation practices and encouraged Sierra Leone to follow suite.

Minister of Tourism and Cultural Affairs, Memunatu Pratt, added, “I want to declare today the birthday of tourism industry in Sierra Leone.”

 

Announcement #3 – Chimpanzee Designated as Sierra Leone’s National Animal

Sierra Leone is home to one of the largest western chimpanzee populations in the world. They are the flagship species for tropical forests and woodland areas and play a key role in maintaining the health and diversity of their ecosystems. Their decline, and potential extinction, may precipitate the decline of other culturally, economically and /or ecologically important species and the ecosystem in which they live. Dr. Jane Goodall’s work with chimpanzees and Tacugama has had a huge and positive impact on saving the chimpanzee and the chain reaction that brings.

 

For that reason, Sierra Leone, in a special ceremony held at Freetown’s Bintumani Conference Centre this past Thursday evening, has named the chimpanzee the National Animal of Sierra Leone. Minister of Agriculture Dr. Joseph J Ndanema made the announcement stating, “Chimpanzees are part of Sierra’s Leone’s cultural heritage…as such, we have a moral duty to conserve their legacy so that we can share it with future generations. On this note, with concurrence from other ministries, departments and agencies and with the endorsement from His Excellency the President, I as Minister of Agriculture, hereby declare the western chimpanzee (Pan troglodytes verus) as the National Animal of Sierra Leone.”

It is expected, with this new designation, the positive role chimpanzees and their habitats play in providing direct and indirect benefits to local communities will greatly increase.  It is also hoped that Jane’s visit will showcase the country’s sustainable tourism offerings and increase awareness of the need for conservation of these critically endangered species.

 

Also announced was that HE Fatima Jabbe-Bio, First Lady of Sierra Leone, will become a Patron of Tacugama further emphasizing the administration’s commitment to conservation and the special place Tacugama holds in the tourism fabric of the country.

 

At the British Council this past Friday, Freetown Mayor Yvonne Aki-Sawyer addressed 300 children who marched from the Youyi Building to the Cotton Tree and then onwards to the British Council waving signs in support of Jane Goodall and conservation efforts across the country. Dr. Jane Goodall inspired the children with stories of her childhood, and officially launched ‘Roots and Shoots Sierra Leone’ – a program that seeks to inspire an interest in conservation from an early age. Roots & Shoots Sierra Leone will be sponsored by UNICEF.

 

For more information, contact: The National Tourist Board of Sierra Leone info@sierraleonenationaltouristboard.gov.sl or info@ntb.gov.sl.

 

About Sierra Leone

With its palm-fringed beaches, breathtaking mountains, tropical rain forests and vibrant culture, Salone is one of West Africa’s most alluring destinations. The true African Sierra.

About Jane Goodall Institute

The Jane Goodall Institute (JGI) is a global community conservation organization that advances the vision and work of Dr. Jane Goodall. By protecting chimpanzees and inspiring action to conserve the natural world. JGI improves the lives of people, animals and the environment. Founded in 1977 by Dr. Jane Goodall, JGI makes a difference through community-centered conservation and the innovative use of science and technology. JGI works closely with local communities around the world, inspiring hope through the collective power of individual action. Through Roots & Shoots, JGI’s youth-led community action and learning program, young people in nearly 80 countries are acquiring the knowledge and skills to become compassionate conservation leaders in their own backyards.

Marketing Sierra Leone at the ITB Berlin 2019

The National Tourist Board of Sierra Leone is currently marketing the country at the International Tourismus Borse (ITB) in Messedamm, Berlin.

The leading travel trade show brings together thousands of professionals from across the world to network, share ideas and catch up with trends in the industry.

Led by the Minister of Tourism and Cultural Affairs, Memunatu Pratt, the delegation has started marketing the country to the world.

Press Release – Jane Goodall’s visit to Sierra Leone

SIERRA LEONE HONORS DR. JANE GOODALL (DBE) DURING
THREE-DAY ANNIVERSARY TOUR SETTNG STAGE FOR TOURISM DEBUT

Major Announcement Expected Impacting Sierra Leone’s Conservation and Tourism Efforts

Click here for images

Freetown, Sierra Leone, February 21, 2019 – Sierra Leone will welcome Dr. Jane Goodall (DBE, anthropologist and UN Messenger of Peace), the world’s foremost expert on chimpanzees, during her three-day visit to the country, February 27 to March 1st where, 27 years ago, she was instrumental in the founding of the Tacugama Chimpanzee Sanctuary. The three-day visit highlights the emerging conservation movement in Sierra Leone as well as the country’s
re-emergence on the world stage as a sustainable tourism destination.

Tacugama, Sierra Leone’s first and only sanctuary, plays a critical role in protecting the country’s rich biodiversity, two of Freetown’s main water catchments and the critically endangered chimpanzees. Since its establishment, the sanctuary has become internationally recognized, benefiting Sierra Leone’s people through jobs, wildlife protection, environmental education, ecotourism, research and health initiatives. Dr Goodall continues to provide inspiration to Tacugama by guiding and inspiring the Sanctuary’s future.

“We look forward to welcoming back Dr. Jane Goodall,” said Her Excellency Fatima Bio, the First Lady of Sierra Leone. “Her visit allows us to share Sierra Leone’s story with the world and to revitalize the international image of our country, which is critical for the development of sustainable tourism, conservation, and economic development. The beauty of our natural diversity, wildlife and culture is also a story that we want to share.”

Dr. Goodall’s visit comes at a time when wildlife tourism, conservation, and sustainability are taking top billing on the global tourism stage. Her stature as a world-leading-conservationist, provides an important global platform for Sierra Leone’s growth as a new tourism destination. The visit will showcase the country’s sustainable tourism offerings and increase awareness of the need for conservation of these critically endangered species. It will also highlight the clear link between conservation and sustainable tourism.
Dr. Jane Goodall, founder of the Jane Goodall Institute, commented regarding her upcoming visit, “I’m looking forward to my visit to Sierra Leone and proud of the impact the Tacugama Chimpanzee Sanctuary has had on saving the country’s remaining chimpanzees while providing needed jobs for local people. I am particularly excited to meet the children of Sierra Leone and share with them my Roots and Shoots program. They are our future hope.”

SIERRA LEONE HONORS DR. JANE GOODALL (DBD)…/2

The three-day program in Freetown, capital of Sierra Leone, is as follows:

• Wednesday, February 27th – Morning – Dr. Jane Goodall tours the Tacugama Chimpanzee Sanctuary, press interview.

• Wednesday, February 27th – Evening – State Dinner hosted by Her Excellency Fatima Bio, the First Lady of Sierra Leone.

• Thursday, February 28th – 6:00 pm. – Dr. Jane Goodall Speaking Engagement hosted by Ministry of Tourism and attended by Her Excellency Fatima Bio, the First Lady of Sierra Leone – Bintumani Conference Hall.

• Friday, March 1st – Children’s March – 300 children will march from the Youyi Building to the Cotton Tree and then onwards to the British Council where Dr. Jane Goodall will address the children and talk about her Roots and Shoots program. Mayor Yvonne Aki-Sawyer will speak at this event.

Setting stage for tourism
Jane’s visit to Sierra Leone (a country known in Creole as Salone) comes at the perfect time as the destination prepares to reintroduce itself on the world tourism stage. Most people continue to associate Sierra Leone with its troubled past, so the goal now is to propel the destination into the future, showcasing the results of the its transformation into the next “must visit” location for both leisure and business travelers.
“We are excited to show our “only-in-Sierra Leone” offerings, many of which will surprise world travelers,” said Mrs. Memunatu Pratt, Minister of Tourism, Sierra Leone. “Sierra Leone offers world class beaches, stunning endemic wildlife, rich culture and historical sites, adventure travel, exquisite local cuisine, and a warm and welcoming people, that make our country one of Africa’s most promising new tourism destinations.”
Sierra Leone has one of the highest densities of chimpanzees in the wild anywhere in the world. Adventure travelers can also find little-seen wildlife such as the endangered Diana monkey in the forests of Tiwai Island on the Moa river, three types of colobus monkeys, rare birds and pygmy hippos.
Sierra Leone recently opened a new Tourist Information Office in the capital city of Freetown, near the historic Cotton Tree, the oldest cotton tree in Freetown or possibly in the world and synonymous with freedom of the earlier settlers. That and the launch of a new Tourism In-Flight Traveltainment Magazine and investment in infrastructure are seen as important steps forward for the sector.

SIERRA LEONE HONORS DR. JANE GOODALL (DBD)…/3
Sharing tourism assets
To begin to showcase all this incredible country has to offer to the world, Michaela Guzy, Executive Producer, Director, Writer, Influencer and On-Air Talent for OTPYM (Oh The People You Meet), and David DiGregorio, founder of CornerSun Destination Marketing, will be in Sierra Leone to cover the series of Jane Goodall events. Michaela will capture on film, the wildlife, beaches, people and natural offerings of this relatively undiscovered country. The film will be shown at a special screening in New York City in early spring, to set the stage for Sierra Leone’s tourism renewal in 2020.
“The Jane Goodall visit, and announcement provides us with an amazing first-hand opportunity to show the combination of a rich conservation history and unknown adventure experiences visitors can eventually enjoy,” said Guzy. “We are sierraously excited to share the secrets of Sierra Leone with the world, and who better to introduce Sierra Leone as a sustainable tourism destination than Jane Goodall?”
For more information, contact: The National Tourist Board of Sierra Leone info@sierraleonenationaltouristboard.gov.sl or info@ntb.gov.sl.

About Sierra Leone
With its palm-fringed beaches, breathtaking mountains, tropical rain forests and vibrant culture, Salone is one of West Africa’s most alluring destinations.
About Jane Goodall Institute
The Jane Goodall Institute (JGI) is a global community conservation organization that advances the vision and work of Dr. Jane Goodall. By protecting chimpanzees and inspiring action to conserve the natural world. JGI improves the lives of people, animals and the environment. Founded in 1977 by Dr. Goodall, JGI makes a difference through community-centered conservation and the innovative use of science and technology. JGI works closely with local communities around the world, inspiring hope through the collective power of individual action. Through Roots & Shoots, JGI’s youth-led community action and learning program, young people in nearly 80 countries are acquiring the knowledge and skills to become compassionate conservation leaders in their own backyards.

 

About the Chimpanzees
Chimpanzees are flagship species for tropical forests and woodland areas and play a key role in maintaining the health and diversity of their ecosystems, and their decline and potential extinction may precipitate the decline of other culturally, economically and or ecologically important species.
Media Contact:
Elisa Fershtadt, Public Relations
CornerSun Destination Marketing LLC
Email: elisa@cornersun.com/Telephone: +1 917-88-6554
www.cornersun.com

Click here to download Press Release on Jane Goodall’s visit to Sierra Leone

SIERRA LEONE ATTRACTS THE SPANISH – FITUR 2019

FITUR is a global meeting point for tourism professionals and the leading trade fair for inbound and outbound Ibero American and other markets. Therefore as the rebranding process continues, Sierra Leone is on a penetrative entry strategy for the Spanish markets using trade fairs like FITUR as a key tool, to re-write the Country’s narratives, by showcasing its tourism assets and demonstrate readiness for business as a nation.

From day one onto day five today, it has been more busy for the Minister of Tourism and team as they fully engaged in meaningful meetings, to establish viable networks with other key states Minister’s, tour operators, airliners, investors who gave their genuine opinions that indeed Sierra Leone is coming up strong as a new destination.

Since day one the booth has attracted a huge number of Spanish visitors, who expressed interest in the country and they see the need to visit our the destination. Frank Kohomme a Spanish traveler and operator, explains how Sierra Leone was in the 1980s when he did his honeymoon in Tokeh beach, that experience he said is never to be forgetting.

 

Sierra Leone stand is position in pavilion 6D, where we have: Maldives, Japan, Nepal, Vietnam, Sri Lanka, Ghana, The Gambia, Senegal, Ivory Coast, South Africa, Kenya, Djibouti and many more.

This is Sierra Leone’s first appearance in the Spanish market, but so far the respect accorded, the attention and correct awareness created have gone a long way that will yield a future business dividend for the sector and the country generally.

Fruitful and meaningful meetings were attended to continue the message that Sierra Leone is safe, peaceful, stable and in business.

 

SIERRA LEONE – SIERRAOUSLY SURPRISING
MTCA/NTB
SPAIN MADRID

President Julius Maada Bio Closes 2018 Agro-Tourism & Cultural Festival on Bonthe Municipal Island in Sierra Leone By State House Media and Communications Unit on December 24

Bonthe Municipal Island, Bonthe, Monday 24 December 2018 – His Excellency President Julius Maada Bio has closed the 2018 Agro-Tourism Festival organised by the Ministry of Agriculture and Food Security and the Ministry of Tourism and Cultural Affairs on Bonthe Municipal Island, southern Sierra Leone.

The event provided the platform for agricultural and tourism groups from within the district to showcase their various products.

In his keynote address, President Bio said he was pleased with the initiative of the two ministries in organising such a wonderful event geared towards showcasing both the agricultural and touristic potentials of the district.

He said his government considered agricultural and tourism as very important components in the governance structure and that they were integral in achieving economic diversification. He noted that with tourism and agriculture Bonthe district had the potential to be the breadbasket of the country.

He thanked the people of Bonthe for overwhelmingly voting him during the March-April elections. He said over the years Bonthe had been a deprived district in the country because of divisive politics, adding that his administration was ready to correct that injustice by embarking on development projects in the district.

“This once thriving district became a deprived and neglected city. As President, I will ensure that development is shared to every part of this country and Bonthe will no longer be an exception. We will revive this district and restore its lost glory.

“Very soon, we will begin the reconstruction of the sea face that will attract a lot of tourists to the district and will also construct 5 kilometres of roads inside the municipality as a start. Also, plans are underway to resume the Tormabom Agricultural Center, which alone can feed the entire nation with reserve to export,” he said.

In his unending quest for human capital development, President Bio also disclosed that within the shortest period his government would open a School of Excellence in Information Technology that would offer professional courses not only for Sierra Leoneans but also for the entire subregion.

Mayor of the Bonthe Municipal Island, Joe Sandi, said they were happy to receive their son for the first time as President of the country. He said they were so far pleased with the development strives that were already taking place in the district, noting that  Bonthe had been a deprived settlement that needed urgent attention to catch up with other parts of the country.

He called on the President to provide more roads as a way of boosting the tourism sector in the district. He also cited challenges in the telecommunications sector, in particular, the urgent attention needed to connect the district with the rest of the world.

Minister of Agriculture and Food Security, Jonathan Joseph Ndanema, said the festival was a way of finding suitable ways of reducing unemployment in the district and the country as a whole. He said Bonthe offered a lot of opportunities to the country which were not explored by past governments.

He stated that his ministry was working on transforming agriculture into a business adventure capable of producing enough food for consumption and for export. He said his ministry would continue the inter-ministerial collaboration and ensure the event was held annually.

Minister of Tourism and Cultural Affairs, Dr Memunatu Pratt, said Bonthe had made history for being the first district to host the event, saying that they would learn from the experience in Bonthe and implement similar event in other districts with Agro-tourism potentials.

She added: “Tourism is one of the core areas of government and I am happy for the political will received from the President. This Island has great potentials and if we can unlock them, it will create jobs for the locals and as well improve the national revenue.”

WTM DAY ONE – UK tour operators and media gurus request to visit Sierra Leone on farm trip

World Travel Market amassed thousands of Exhibitors, Trade visitors, and a cohesive B2B networking. On the 5th of November, which happens to be the first day of the Trade fair, Sierra Leone commenced the trade fair with a well-organized Press Conference, which gathered quite a number of top travel writers, journalists, key Tour Operators and top officials of the Sierra Leone High Commission UK. This Conference was timely and needed to be held as Sierra Leone needs to position as a destination that is ready for business.

However, the Press Conference was hosted to ensure journalists and as well tour operators were given the first-hand information relating to accommodation, destination safety, airfares, water transportation, Tourism assets potentials and readiness of Government in partnering with the right investors to achieve these slated targets.

The Hon. Minister of Tourism and Cultural Affairs gave a resounding speech that pulled the Journalists and Tour Operators to request for a Familiarization Tours to Sierra Leone in few weeks ahead.

With a short but powerful presentation, from the new Tourism Rep Tim, he showcased Sierra Leone by just sliding high-resolution Tourism pictures, which captured the minds and hearts of these Tour Operators. Tim was able to introduce a new Tourism campaign slogan ” Sierraouisly surprising” Just after the Press Conference delegates processed to the booth for further meetings and networking. Finally, a new organization for AFRICA was launched at the Trade Fair called ATB African Tourism Board, where the Minister made a keynote address, on the timeliness and implored the team head, that this ATB must serve its purposes.

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Kai B. Saquee