Year: 2019

International French Tourism Market (IFTM) Top Resa 2019 – Marketing Sierra Leone at the French Tourism Market

As first day of Tourism Trade Show ends, greater prospects await Sierra Leone’s tourism Sector.

Reversing the seemingly unending negative image of Sierra Leone is perhaps the most difficult task that the country’s Ministry of Tourism and Cultural Affairs is faced with.

It follows a decade long Civil War, an Ebola Epidemic and a natural disaster Mudslide.

Tourism Minister, Memunatu Pratt was appointed a year and half ago, she has been making strides aimed at re-branding the country.

At the International French Tourism Market (IFTM) Top Resa 2019 she affirmed the need to intensify the marketing of Sierra Leone as an enviable tourist destination.

She, together with her delegation visited various Stands, held meetings with Tour Operators and Travel Agents, other tourism professionals.

Every year, thousands of Exhibitors converge at Porte de Versailles, Paris, France to showcase their tourism potentials.

“Reconnecting with the French Market could be one of the greatest achievements of the Sierra Leone Tourism Sector.” remarked the General Manager of the National Tourist Board, Fatmata Abe-Osagie.

Such is the importance that the Diplomatic Community attaches to the event that Sierra Leone’ s Ambassador to Belgium, Samuel Tamba Musa remarked that they would do everything humanly possible to market the nation. He displayed messages inviting the world to invest in the country.

The Parliamentary Chairman of the Tourism Committee, Hon Mohamed Sheriff Rahman Coker says Sierra Leone can only continue to attract more tourists when “we create the enabling environment and legislate appropriate laws.

Tourism is Life and Golden Tulip are the only private sector representatives from Sierra Leone, they were confident that tourism will gradually take centre-stage in the country’s development agenda.

The event continues on Wednesday and ends on Friday 4th October, 2019.

Ministry of Tourism and Cultural Affairs
National Tourist Board
Monuments and Relics Commission
Media and Communication
+232 76387711

Visa On Arrival to Sierra Leone.

As part of government’s commitment to promote tourism and attract foreign direct investment, the Government of Sierra Leone wishes to inform the general public, airline operators, Sierra Leone Embassies and Missions overseas, International Air Transport Association (IATA), international partners and other government bodies that with effect from Thursday 5th September, 2019, a new Visa on Arrival policy has been rolled-out for persons from the following countries or blocs:

  • United Kingdom Citizens
  • European Union Citizens
  • United States Citizens
  • Citizens of Commonwealth member countries
  • Citizens of Gulf Cooperation Council member countries (UAE, Saudi Arabia, Bahrain, Qatar, Kuwait and Oman)
  • Citizens of the BRICS Countries (Brazil, Russia, India, China and South Africa)
  • Iran
  • Cambodia
  • Vietnam
  • Singapore
  • Indonesia
  • Thailand
  • Turkey
  • Japan
  • South Korea
  • Norway
  • Israel
  • Bolivia
  • East Timor
  • Macau
  • Samoa
  • Tuvalu

Below are the visa fees for ease of reference:

  • ECOWAS nationals – Visa free
  • Non-Ecowas AU nationals – USD 25.00
  • All other countries – USD 80.00

Citizens of ECOWAS states and all other countries with which Sierra Leone has visa-free agreements will continue to enjoy visa free access.

Citizens of countries not listed above are required to visit the nearest Sierra Leone Embassy or Mission abroad to secure visas prior to visiting Sierra Leone. All persons coming to Sierra Leone for the purpose other than tourism, visit or business need to apply for a visa before undertaken such travel. We wish to reassure all potential visitors of a continuing hassle-free visa processing experience.


The Telegraph – Is Sierra Leone about to become African tourism’s next big thing?


Sue Watt, Travel Writer

2 September 2019 • 10:20am

With big ears, brown eyes and a nappy wrapped around him, little Caesar has no idea that he represents his homeland. His mother was killed when he was just eight weeks old (he is now aged seven months) and he has since been cared for by a woman called Mama P.

I watch as she holds the baby chimp in her arms, lulling him with soft “Oooh-ooh-ooh” noises. Tenderly, Caesar strokes her face, pulls down her paper mask and raises his hirsute fingers to her lips to be kissed. Caesar’s home is Tacugama Chimpanzee Sanctuary in Sierra Leone, a country that has had a rough ride of late. The government recently announced that the chimpanzee is to be its national animal, representing the face of wildlife conservation and sustainable tourism for the future.

With a troubled past, this small West African country doesn’t immediately spring to mind as a tourist destination. Its decade-long civil war, fuelled by the diamond industry, ended in 2002 at the cost of 50,000 lives. In 2014, just as the country was recovering – thanks to remarkable reconciliation efforts and a rejuvenated mining industry – Ebola arrived, killing almost 4,000 people. Sierra Leone went into lockdown for two long and lonely years. Then, in 2017, a horrific mudslide struck the capital Freetown, causing around 1,000 deaths. But Sierra Leone, known locally as Sweet Salone, is shaking off the shackles of its grim past: now peaceful and Ebola-free, it deserves a new narrative.

The chimpanzee is to become the national animal, representing the face of wildlife conservation Credit: GETTY

“Sierra Leone has changed,” George Balassis tells me. He is the general manager of upmarket Radisson Blu Mammy Yoko Hotel where I am staying on Lumley Beach, Freetown’s buzzing nightlife strip. “It’s a country that believes in itself now, that’s growing stronger and more confident by the day.”

The country’s revived focus on tourism reflects that new self-belief. Visitor numbers are gradually increasing and new hotels including the Hilton are opening, Silversea cruises are sailing back, and pioneering holiday companies such as Rainbow Tours are returning.

Tiwai Island Wildlife Sanctuary, five hours east of Freetown, exemplifies the country’s potential. An idyllic destination for nature lovers, the uninhabited island on the river Moa measures just 4.6 sq miles yet is home to 135 species of birds, around 80 rare pygmy hippos and 11 primate species, one of the highest concentrations in the world, including chimps and Diana monkeys. We are welcomed with warm smiles by the people of Kambama, one of eight neighbouring communities supported by Tiwai.

That afternoon, we explore by kayak as hornbills whoosh past overhead and palm fronds rattle in the breeze. In the stillness, a guide suddenly calls out “Mah-le” in an excited whisper. “Pygmy hippo” our poler translates, rushing us towards the riverbank. Someone in the first kayak sees a backside scurrying into the forest but it’s vanished before we get there. It seems the monkeys have vanished too, save for shadowy figures cavorting in the canopy at dusk.

Kayaking on the Moa Credit: WILL WHITFORD

We stay at Tiwai’s only camp, sleeping on mattresses in dome tents on sheltered platforms. Damaged by storms in 2015, it looks tired but is clean and comfortable, has a solar-powered dining area, hot showers and flushing lavatories.

Next morning, on a dark, pre-dawn walk, guide Kenewa Korma interprets the noises of nature’s alarm clocks. A rolling cackle, like a cranky car revving up, is “black and white colobus saying good morning to each other”. The quiet gulps are red colobus; rapid grunts are sooty mangabeys. And that pungent smell that hits us now and then is simply “monkey aroma”.

As dawn approaches, the rainforest becomes visible – we are walking through bamboo as high as houses, mahoganies, palms and vines, and finally spot monkeys moving in the canopy to sounds like shrieking babies. “That’s the colobus sexing!” Kenewa explains with the noise ascending to a curdling crescendo as the monkey mating reaches its climax.

In dense rainforest, Tiwai’s monkeys can seem elusive despite their high concentration and you probably won’t see pygmy hippos mooching along the riverbank. But the island’s natural beauty, with honey-coloured beaches and towering trees, is truly special.

The Western Peninsula coastline is special too: jungle-clad mountains meet sandy shores in vivid tiers of green, gold and blue. A three-hour drive takes us to Tokeh, lying between Bureh Beach renowned for surfing and the palm-fringed River No 2 Beach, which evoked “the taste of paradise” in Eighties Bounty ads.

“The island’s natural beauty, with honey-coloured beaches and towering trees, is truly special” Credit: GETTY

Our luxury hotel, The Place, has 54 chic chalets, a swimming pool, and a glass-fronted bar and restaurant overlooking the ocean. We amble along the shore, watching children playing football while women balance baskets of bread on their heads and fishermen sail off in wooden dhows. We swim in the warm Atlantic waters, sip chilled wine on sunbeds and dine on fresh lobster, a world away from what most people imagine Sierra Leone to be.

Freetown, an hour away, brings us back to earth. Despite the poverty here – Sierra Leone is one of the world’s poorest countries – it’s a vibrant, frenetic and friendly city squashed between forested hills and the sea. Born of freedom in the late 18th century when slaves returned from England, its name evokes its heritage from slave-trade centre to sanctuary.

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Nowhere is the poignancy of the slave trade more evident than on Bunce Island, 40 minutes by motorboat from Freetown. Between 1668 and 1807, around 50,000 men, women and children were incarcerated in this once-imposing fort before leaving for America’s southern states. Neglected for centuries and smothered by vines and strangler figs, the eerie ruin is finally being restored. Our guide brings the past alive, showing us cannons on the ramparts still pointing out to sea, the graveyard with still-legible tombstones of slave masters, the cells where ordinary people, once sold, were branded with red-hot irons. We walk in silence, immersed in the island’s inhumane brutality and haunting melancholy.

Ruins on Bunce Island Credit: GETTY

In Freetown, we wander past slatted plantation houses on Pademba Road where freed settlers first lived and stand under the 500-year-old Cotton Tree, more than 100ft tall, where slaves prayed under its boughs. Today, fruit bats dangle surreally from branches, their squeals competing with the din of traffic and tuk tuks. We see the worn stone “slave steps” at King Jimmy Wharf, now a manic market selling everything from grains, vegetables and fruit to plastic pots and flip-flops. The city has mellow moments too: back in Lumley, we sip G&Ts at a beach bar listening to smooth reggae as the sun sets.

On our last day, we visit Tacugama Chimpanzee Sanctuary spanning 100 acres of forest near Freetown. Sharing a deep bond with Freetown’s communities, the sanctuary teaches schoolchildren about conservation, offers scholarships and currently employs 40 local people. Founded in 1995, it has endured war and Ebola and today is home to 89 chimps (including that beautiful baby Caesar) orphaned through the illegal bushmeat trade or rescued from captivity.

“We rescued 10 babies last year,” manager Aram Kazandjian explains. “For each one rescued, it’s estimated poachers have killed up to 10 chimps. Sierra Leone has around 5,500 chimpanzees: if we don’t act, they’ll likely be extinct within 10 years.”

In rural areas where chimps are most threatened, Tacugama educates and works with more than 40 communities. It is planning a national ecolodge circuit taking in Loma for West Africa’s highest mountain, Mobondah for rare manatees and Jaibui Island, Tiwai’s neighbour, for those elusive pygmy hippos. And Tacugama Sanctuary itself has six rustic ecolodges with hiking trails, birding tours, jazz nights and yoga retreats. I wish I’d stayed the night here, waking up to chimps’ squeals and birdsong.

The primates live in huge fenced enclosures. As we walk around, one cheeky chimp throws stones at us, then sits by the pond acting all innocent. Nearby, Mortes and Perry groom each other quietly. “Mortes was the alpha male here but Perry has taken over. They’re still friends,” Aram says. “Chimps share 98.6 per cent of human DNA and they show emotions just like us – joy, happiness, I often see them kissing.”

As we leave, we pass Caesar again, still cuddling Mama P. With chimps symbolising the nation’s future, Tacugama has a starring role in the new Sierra Leone. Much like the sanctuary’s homeland and its people, together they have survived the toughest of times but their soul and indomitable spirit shine through.

“Sierra Leone is shaking off the shackles of its grim past. It deserves a new narrative.” Credit: GETTY

How to do it

Rainbow Tours (020 8131 8473; offers an eight-night trip to Sierra Leone with return international flights on Brussels Airlines from £2,795pp sharing. The price includes two nights in Freetown, two nights at Tacugama, two nights at Tiwai Island, one night at Banana Islands, and one night at Tokeh (all on a B&B basis except at Tiwali island, which is full board), plus all transfers and activities including a trip to Bunce Island.


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A revitalised and vibrant Sierra Leone is hoping to entice visitors with a responsible tourism focus

Cradled feet away in the arms of Mama P, his surrogate human mother, Caesar the baby chimp toys his tufty hair before casting me a stare so cute and innocently wide-eyed that my heart squeaks.
This being Sierra Leone’s Tacugama Chimpanzee Sanctuary, though, home to 89 orphaned chimps, such arresting interactions come served with a healthy dollop of education.
“We have a moral obligation to protect the chimps – they may be extinct in 10 years,” warns my host Aram Kazandjian, Tacugama’s manager. His team is working tirelessly to protect the critically endangered western chimpanzee, from establishing new reserves and “wildlife corridors” to tackling bush-meat poaching. To help raise funds, the sanctuary offers packages in its homely onsite lodges, backed by activities such as yoga weekends and film nights. It’s all rather inspiring.
Tacugama is at the vanguard of the West African country’s attempts to develop responsible tourism in the wake of the crushing Ebola epidemic of 2014 and its earlier civil war. The government is acknowledging and backing the move, recently using the visit by renowned chimp expert Dr Jane Goodall to announce it had adopted the chimp as the new symbol for tourism.
Now, backed by its cuddly new symbol, recently appointed representation agency Kamageo and a catchy “Sierra-ously Surprising” tag line, it has UK visitors firmly in its sights.
Natural treasures feature highly in my April visit, not least the birdlife. Salone, as the country is nicknamed, is home to 640 recorded species, including the great blue turaco. Top spots include Gola Rainforest national park – where I keep an eye out for sooty mangabey monkeys, forest elephants and birds including white-necked picathartes – and meet the team aiming to raise the park’s profile through ventures such as chocolate production tours and a new hiking and biking trail.
Nearby Tiwai island, set in the Moa River and part of the same ecosystem as Gola, lays claim to the highest concentration of primates in the world, its habituated Diana monkeys being the undisputed stars. Despite overnighting on the island, they’re a no-show on my guided dawn walk, although a galago and some red colobus monkeys are among those making an appearance. My hunt for an elusive pygmy hippo on a dugout canoe trip down the Moa proves similarly fruitless, although one canoe in the convoy thinks they see a tell-tale rump melt into the forest so we claim it, feebly.

Tourism Ministry Updates Media on Activities

Tourism Ministry Updates Media on Activities
At a press conference held in the conference room of the Ministry of Tourism and Cultural Affairs on Monday 5th August 2019, the Minister, Dr. Memunatu Pratt and team updated the media on the progress made so far in re-branding the country’s tourism in a bid to attract more tourists.

Speaking during the meeting, Dr. Memunatu Pratt said that she is impressed and pleased with the turn out of the media at the meeting, adding that in the business of Tourism, the Press plays a vital role in disseminating the facts about the touristic sites and rich heritage of the country. Tourism, she maintained is all about marketing and this has been their drive in the past months, which created the need for the numerous travels undertaken by the Ministry.

She furthered that upon assuming office as minister, she took time to review all the work done by her predecessor and saw the need to embark on a re-branding of the industry so as to woo tourists to the various tourist attractions the country offers. During their travels they had fruitful discussions with various tourist stakeholders in several parts of the world.

Madam Pratt further explained that tourism involves international and domestic tourism. On the domestic area, several moves have been made to engage line ministries and agencies on the development of the sector. The ministry of energy was engaged on the provision of electricity to the Lumley beach area and she is proud to disclose that certain sections on the beach now have electricity from the national grid and moves are on the way to provide the beach with solar powered lights to illuminate the beach at night.

In the area of security, they are working with the Sierra Leone Police and the Ministry of Internal Affairs for regular patrol teams on the beach. Her engagement with the Aviation authority in the country has resulted in the reduction of ticket prices and the possibility of visitors getting visa on arrival at the airport.

Government, she maintained has through the Ministry of Finance removed the tax on tickets, thus the high cost of traveling will be reduced and more people encouraged to come to Sierra Leone. She noted that the low cost of air ticket has made other countries attractive to tourists. This development in her ministry will therefore encourage more tourists coming into the country and possibly encourage investment on various aspects of the industry like transportation and other businesses.

Minister Pratt further disclosed that Lumley Beach will soon be declared an entertainment zone and will give opportunity to the entertainment industry to thrive. In this regard they are looking at the possibility of levying fees for access to the Lumley beach area during weekends. What is collected from this toll will be used to pay for the cleaning of the beach front, which is littered with plastic and even medical waste.

She averred that climate change and environmental issues affect the Tourist industry as sea weeds will show. Her ministry will be taking giant steps to decentralise its offices across the country and staff will be posted there. This she described as having tourism at the local level.

On the International front, Madam Pratt maintained that Sierra Leone is now represented at the level of the UNWTO. Their visits to several parts in the world have resulted in the World Bank ready to fund development projects of the industry. In this regard, the Bank funded their trip to Finland to learn more about how tourism works in those countries and to see what they can replicate in the country to develop the industry.

With a beam, the country’s Tourist Iron Lady then disclosed that frantic efforts have been made to improve the infrastructure of the ministry of which the conference room in which the meeting was taking place is a testimony, adding that plans are on the way to construct a building at the back of the compound to accommodate more staff. She officially launched the opening of the refurbished conference room.

Fatmata Abe-Osagie, General Manager of the National Tourist Board, in her contribution also buttressed the ministers take on the travels done by various officials of the ministry. This she maintained is part of the rebranding of the country and the touristic attractions the country has.

Successes have been recorded from those trips as it brought some 30 travel journalists to the country to assess it touristic capacity and further resulted in the visit of 8 African Americans who traced their DNA to Sierra Leone and eventually culminating in the handing over of Sierra Leonean passports to all of them by President Bio.

Sierra Leone is now being captured in top international magazines with positive news. Their tour in Canada resulted in interest in capacity building of the industry. The country now has the 1st tourism Traveltainment magazine, which was published in February, adding that they now have a website promoting current information about Sierra Leone Tourism with huge following, a new Tourism App and the 1st Tourism information office at the museum.

Madam Abe-Osagie further disclosed that collaboration with Photographers Union resulted in a National Photographers Trade Fair promoting the country’s culture and in collaboration with the Agriculture Ministry also resulted in the hosting of the 1st Agro- Tourism and Culture in kabala.

Director of Culture in the Ministry of Tourism and Cultural Affairs, Mr. Jalloh, said that the ministry has reviewed its act and drafted another one which has received cabinet approval and is at the Law Officers Department for final drafting and will be tabled in parliament by the minister for enactment and will replace the Monument and Relics Act and eventually culminate in the establishment of a National Heritage Commission and also another bill on entertainment which will also see the establishment of the National Entertainment Commission.

He further disclosed that work has been done in Bonthe resulting in the restoration of the clock tower at Bonthe.

That part of the country, he averred, has a lot of tourist attraction, as it is at Bonthe that the first European church mission was set up in the country, the UBC mission and the Church of England is found there, another first in the country.

He also stated that the historic and original building of PZ is also there.
Plans are on the way for the development of relics at Bunce Island, where the first slave port, where professional slaves exited for sale abroad is located and other ruins.

A jetty is presently being built at Bunce to facilitate access to the Island. He stressed that need for capacity building of Sierra Leonean craftsmen as renowned sculptors like Marco and son are now dead, so as to keep the knowledge through the ages.

With funding from Action Aid and the World Bank there are plans to construct the first ever National Performing Arts gallery at Aberdeen and an agreement with Bollore to build cinema hall, performing stage for the mobile theatre for artists to launch albums and this will mean leaving the National Stadium for purely sporting activities.

The Action Aid funding will provide for the construction of a 600 capacity hall and a smaller one too in Bo for performing arts and they are poised to construct an eco-tourism site in Kabala with funding from the World Bank.

The meeting was climaxed by a question and answer session and the official declaration of the refurbished conference open by the Minister of Tourism and Cultural Affairs

Tourism Minister Takes Lead in Cleaning Lumley Beach

Tourism Minister Takes Lead in Cleaning Lumley Beach

One of the most outstanding ministers in President Bio’s led government of New Direction, Dr. Memunatu B. Pratt who happens to be the former Head of Department for Peace and Conflict Studies at FBC and now the current Minister of Tourism and Cultural Affairs was with her fellow Sierra Leoneans as a pace setter to clear the beach from seaweed and plastics that is destroying the beauty of the environment.

She is calling on all Sierra Leoneans to join hands in keeping the beaches and its environment clean and attractive, as she desperately works to give the tourism sector a new facelift to attract tourists from all over the world.

“Sierra Leone is blessed with natural beaches and lots of tourist attraction areas,” she said.
When speaking to ordinary people and the press at the beach the minister stated that her ministry has the responsibility to keep the beach and its environs clean being that these areas are of touristic attraction, adding that there are very big challenges facing the maintenance of a clean beach and this has to do with waste management. This is adversely affecting the beach, she stressed.

Dr. Pratt stated that the sad story is that when people from the east, west and central of Freetown throw away their garbage into the sea, these are brought to the beach by the waves and that most people use the rivers and waterways to empty their toilets, which also end up on the beach.

She said that as a government they have been doing their very best to ensure they do what is needed to be done when it comes to cleaning and making the beaches very attractive to tourists.

She continued that even though these are the challenges all over the world, there is the need to address this waste problem. Some 100 youths were called to join in that exercise as the ministry lacked the man power to clean the beaches and the resources to buy tools and pay workers.

She said that the main challenge is that of plastic bags and plastic containers that big factories and small scale industries are using to package their products ranging from drinks, water etc.

Dr. Pratt said that her ministry intends to meet with the Ministry of Trade and those big factories and small scale industries so that they will put modalities in place for them to help in the cleaning of such places, as there are policies all over the world that cover how they are supposed to pay for their waste and support waste management activities.

Another challenge she highlighted is the beach traders that are illegally selling around the beach areas without paying anything to the ministry or the tourist board and are not making any effort to clean the area in which they trade around the beach.

She continued that all those traders that are trading illegally, especially around the Family Kingdom area, should leave those places, as the ministry and the Member of Parliament of that constituency have provided for them a special place to do their business.

The minister encouraged all Sierra Leoneans to take care of their garbage as their attitude towards waste management could help in the improvement of tourism in the country.


In changing the storyline of a tourism destination like Sierra Leone, from hoax and negative hypes.
The right moves to attract the tourist generating regions is through constant Destination marketing using B2B strategy and approach as introduced by the Minister of Tourism and Cultural Affairs using a tool kit known as “Tourism Governance” (TG) with smart tourism push-out engagement as it is done now.
The Managing Director who also served as VP buying Mr Yves Marceau received the team and thoroughly briefed on their operations over the years.
Yves through these engagements was able to state out that Adventure travel is more than a vacation. It’s a chance to get to know your world better by putting yourself on a first-name basis with the people, places, and things that make it worth exploring. The group is a small group with adventure travel experts, and have been existence for over 20 years.
They have got that way to design customer base by listening to travellers and giving them what they want: Top-notch tours in top-notch places with top-notch staff at great prices, and Sierra Leone is no mistake for future exchanges in travel and tours business.
G Adventures agreed on partnering with Sierra Leone on establishing tourism-based development projects that aid the profile of the destination.
Capacity building was part of the conclusions met, that training the community-based Tourism workers is part of their portfolio for the past twenty years. This approach has yielded phantom rewards in other destinations in Africa, and these Yves believed can be transferred to Sierra Leone.
Transfer of expertise to whatever projects are their mastery, especially Ecotourism site Developments and Management. Therefore, this ideal meeting if deliberations could further as suggested by the G Adventures.
The meeting closed with tight and firm deals, of stronger exchanges and coherently set future preparation and plans to visualise these mindsets.
Submitted by,
Kai B Saquee
Marketing and Publicist


It has happened again today in the twinkled of an eye, Sierra Leone Minister of Tourism and Culture clinched another partnership and collaboration deal and settlement within twenty-five minutes of one on one discussion with Mayor James M. Diodati of Niagara City Ontario.
Giving a detailed backdrop of the meeting, the Minister and delegation did a morning site visits to the Niagara Tourism Village, this village and settlement attract quite a huge number of tourist, for its beauty, history, heritage, antiques and many more. During the tour the Minister attracted many aged Canadian women, who were interested in African Sierra Leone attire, this drew more attention and created interviews for the Minister and delegation for the purpose of visit and why Niagara?. Well, the Minister of tourism with full alacrity responded accordingly as usual.
As the conducted tour concluded, the team had a proper observatory and concurrent approach with a strong benchmark in how Sierra Leone can transform her colonial settlements to a beautiful and active tourist attraction site, which will raise awareness and generate income and employment with viable socio-economic benefits.
Mayor James M. Diodati of Niagara City Ontario, a receptive and friendly Mayor Niagara City. His receptiveness gave the Minister and team a flexible and comfortable atmosphere for success deliberations. The Mayor just on arrival handed the Minister of Tourism a welcome gift of acceptance assuring the Minister that she is indeed welcome. Well “Boe Tah Boe Nah” he who gives must expect to be given. Just after the presentation of the Mayor, the Minister in return also presented Sierra Leone’s Tourism promotional materials one after the other, this gives the Mayor a shuck as he wasn’t expectant with the numerous rendered.
A special exchange of the Sierra Leone and Canadian lapel pins was fixed on both Officials as a symbol honorary, statesmanship and acceptance of partnerships and dual collaborations betwixt the two ascendancies. It was just after these friendly token, that the mayor in his full senses declared readiness for a healthy partnership and collaboration with Sierra Leone Tourism with supports for tourism developments in Sierra Leone.
Just at the end of the successful meeting, the team was taken to see, feel, and share experience from the Niagara Falls. Polishing the deals the team visited one of the Seven Wonders of the World, that is Niagara Falls located in Ontario, this amazing waterfall is linked and perched with the United State by New York city border. This site on the Niagara River’s western shore buoyantly overlooks the Horseshoe Falls, with the Cascades’ most expansive sections and well pathed ancient water rocks splashes water mist, as the rainbow gives the genuine ambience of hope to visitors. Keep in touch as more news unfolds From Canada.
Submitted by,
Kai B,Saquee
Marketing and Publicist


“Sierra Leone meets the pre-requisite for Cruise liners,” says Montreal Cruise port Manager.
It has been a successful day for the Sierra Leone Tourism delegation, even though queued with random meetings and discussions around the development of the tourism sector and other related spheres.
Leaving Ottawa to Montreal takes a minimum of three hours by road and approximately one hour by flight, the team made a safe arrival by road to Montreal. Montreal is another business and touristic city that caters for a huge amount of tourists with enviable tourism potentials and amenities that helped to add more value to the sector and generate more income for the city.
Visiting the Montreal Cruise Port flamboyantly standing by the sea berth, sends an eye-catching feeling to know more by drawing closer to the Port. The delegation visited this world-class Cruise Port as AIDA cruise liner just arrived with almost 1,000 passengers aboard, with almost 500 passengers on orientation to embark on their journey to tour the work with two weeks.
The Cruise line business is rapidly Developing and there is every need for Sierra Leone to tsp in and be part of the business applying the right proceedings and following the international cruise lines regulations to attract this specialised niche for international cruise tourists.
With an informative presentation done by the Port Management, the team realised that indeed Sierra Leone could and should magnet this opportunity and polish it, the presentation served as an eye opener to place the delegation on firm footing to understand the Cruise business concept and operations, if at all Sierra Leone should tsp into it.
The Cruise meeting and dialogue with both teams unveiled clear opportunities for the delegation to see the sector as viably active to reach a new audience around the world of travelling and cruise lines.
During the meeting it was confirmed, that cruise business is the new face of tourism and every destination that has the ability and operation capacity and harbour strength must look at this and launch a robust and tactical approach to eat part of the cake and make a strong return as a nation.
The port management disclosed to the delegation that within two years 250 cruise ships will be built, and that gives new entrants like Sierra Leone a better edge as a new destination to present a case in attracting the business owners to come down to Africa but Sierra Leone.
The minister of Tourism and Culture in her brief but the detailed presentation made it clear to Montreal Port, that Sierra Leone has got it all to launch into the deep due to its vibrant tourism potentials that are yet to be untapped.
She further explained that all Sierra Leone is a genuine partnership, collaboration, mentorship for businesses of such nature are new and are operated uncoordinated. Therefore, the delegation seeks to support and capacity engagement to awaken this sleeping giant for tourism to reach its peak for a comprehensive tourism income generation.
The Minister during the presentation of the tourism promotional materials flipped over the pages of The Official Visitors guide, and showing Sierra Leone Tourism assets, the Montreal Port Manager affirmed, that what he is seeing is indeed what the cruise liners are looking for. Therefore he implored the delegation to look forward in proper and thorough deals in cruise ships.
Outcomes were many
1. To attend a world cruise trade fair in Miami America
2. To plan a meeting with cruise liners
3. Invite Montreal Cruise expert to Sierra Leone for first-hand research.
4. Encourage the private sector to invest in this sector
5. Bring onboard the interested tour operators to attend the cruise trade in Miami America
With an orientation tour done by the Montreal Port Management at the Lawrent River in Montreal Port. This tour with the delegation was to gain a clear and educational insight into the entire business and operations levels, to motivate and tease the minds of the team to do more. The guided tour lasted for almost 45minutes with lots of information given.
Stay connected as the team depart Montreal today to Toronto for more meetings and dialogues as design by GEI on the itinerary.
Submitted by,
Kai B. Saquee


This trip is not a trade fair that normally runs with distribution and exhibition of tourism promotional materials but rather this time, it has taken a penetrative and smart approach of meeting the industry tactful and ideal professionals to change our storylines with their shared experience and coherent partnerships with a stronger and better but healthy leverage on our side as a nation.
Arriving at the most prestigious Tourism and Hospitality school in Quebec City Canada ITHQ, the Minister of Tourism and team was given a hospitality touch which assured her and her team that indeed ITHQ was ready for Business and close partnership.
A well-conducted tour was undertaken with the recruitment secretary of ITHQ, this tour was to look at the hospitality installation and modern equipment that have stood the test of time and serve high-end personalities from around the world.
From visible evidence, one could attest that indeed Sierra Leone needs to step up with the right training and presentation to vim the Tourism and Hospitality sector for a strong positioning in matching with or even outpass other destination in the sub-regions.
The pivot essence of this visit is harnessing a first-hand practical knowledge on how and where it is done when it comes to Tourism School Management, structure, Curriculum Development, placement of the right kitchen and culinary modifications when installations are considered for the case of Sierra Leone.
As the educational tour continues, the team realised that truly the trip worth the purpose, from the showcases done by ITHQ Management.
This University has a record of producing highly motivated and qualified students who are meeting the necessary requirements for the tourism sector in Quebec and the surrounding cities. Their students have displayed mastery of their arts in many competitions and have stood out strong.
It is against this background, the Minister and the Global Economic Institute thought it fit and wise to partner with such University that posses the technical know-how in what they are specialized to do.
The Minister engaged them in what she desired most from this strong University that could be transferred to Sierra Leone with partnership and absolute cooperation to help develop what Sierra Leone has.
Many issues were placed on the table for consideration by both parties but as usual, the Minister always wanted more leverage on her side.
On the menus the Minister placed her orders on these cuisines:
A healthy partnership among the institutions
Exchanges within professionals
Curriculum Development
Funding for the Tourism School project in Sierra Leone
Technical support and advice
The steps to follow to achieve these, the Director of ITHQ advised that one:
1. The two parties should establish and general MOU for a better understanding
2. Sierra Leone to extend an invitation of interest
3. Invitation to visit for fact-finding on the tourism School
4. Fully engage governments on both sides
5. Set a rendezvous with Canada Global Affairs with a straight forward proposal for funding and support in future.
The meeting ended with interviews with ATV International TV, keep viewing on local news or download your AYV app and keep informed.
Kai B Saquee