Year: 2019


In changing the storyline of a tourism destination like Sierra Leone, from hoax and negative hypes.
The right moves to attract the tourist generating regions is through constant Destination marketing using B2B strategy and approach as introduced by the Minister of Tourism and Cultural Affairs using a tool kit known as “Tourism Governance” (TG) with smart tourism push-out engagement as it is done now.
The Managing Director who also served as VP buying Mr Yves Marceau received the team and thoroughly briefed on their operations over the years.
Yves through these engagements was able to state out that Adventure travel is more than a vacation. It’s a chance to get to know your world better by putting yourself on a first-name basis with the people, places, and things that make it worth exploring. The group is a small group with adventure travel experts, and have been existence for over 20 years.
They have got that way to design customer base by listening to travellers and giving them what they want: Top-notch tours in top-notch places with top-notch staff at great prices, and Sierra Leone is no mistake for future exchanges in travel and tours business.
G Adventures agreed on partnering with Sierra Leone on establishing tourism-based development projects that aid the profile of the destination.
Capacity building was part of the conclusions met, that training the community-based Tourism workers is part of their portfolio for the past twenty years. This approach has yielded phantom rewards in other destinations in Africa, and these Yves believed can be transferred to Sierra Leone.
Transfer of expertise to whatever projects are their mastery, especially Ecotourism site Developments and Management. Therefore, this ideal meeting if deliberations could further as suggested by the G Adventures.
The meeting closed with tight and firm deals, of stronger exchanges and coherently set future preparation and plans to visualise these mindsets.
Submitted by,
Kai B Saquee
Marketing and Publicist


It has happened again today in the twinkled of an eye, Sierra Leone Minister of Tourism and Culture clinched another partnership and collaboration deal and settlement within twenty-five minutes of one on one discussion with Mayor James M. Diodati of Niagara City Ontario.
Giving a detailed backdrop of the meeting, the Minister and delegation did a morning site visits to the Niagara Tourism Village, this village and settlement attract quite a huge number of tourist, for its beauty, history, heritage, antiques and many more. During the tour the Minister attracted many aged Canadian women, who were interested in African Sierra Leone attire, this drew more attention and created interviews for the Minister and delegation for the purpose of visit and why Niagara?. Well, the Minister of tourism with full alacrity responded accordingly as usual.
As the conducted tour concluded, the team had a proper observatory and concurrent approach with a strong benchmark in how Sierra Leone can transform her colonial settlements to a beautiful and active tourist attraction site, which will raise awareness and generate income and employment with viable socio-economic benefits.
Mayor James M. Diodati of Niagara City Ontario, a receptive and friendly Mayor Niagara City. His receptiveness gave the Minister and team a flexible and comfortable atmosphere for success deliberations. The Mayor just on arrival handed the Minister of Tourism a welcome gift of acceptance assuring the Minister that she is indeed welcome. Well “Boe Tah Boe Nah” he who gives must expect to be given. Just after the presentation of the Mayor, the Minister in return also presented Sierra Leone’s Tourism promotional materials one after the other, this gives the Mayor a shuck as he wasn’t expectant with the numerous rendered.
A special exchange of the Sierra Leone and Canadian lapel pins was fixed on both Officials as a symbol honorary, statesmanship and acceptance of partnerships and dual collaborations betwixt the two ascendancies. It was just after these friendly token, that the mayor in his full senses declared readiness for a healthy partnership and collaboration with Sierra Leone Tourism with supports for tourism developments in Sierra Leone.
Just at the end of the successful meeting, the team was taken to see, feel, and share experience from the Niagara Falls. Polishing the deals the team visited one of the Seven Wonders of the World, that is Niagara Falls located in Ontario, this amazing waterfall is linked and perched with the United State by New York city border. This site on the Niagara River’s western shore buoyantly overlooks the Horseshoe Falls, with the Cascades’ most expansive sections and well pathed ancient water rocks splashes water mist, as the rainbow gives the genuine ambience of hope to visitors. Keep in touch as more news unfolds From Canada.
Submitted by,
Kai B,Saquee
Marketing and Publicist


“Sierra Leone meets the pre-requisite for Cruise liners,” says Montreal Cruise port Manager.
It has been a successful day for the Sierra Leone Tourism delegation, even though queued with random meetings and discussions around the development of the tourism sector and other related spheres.
Leaving Ottawa to Montreal takes a minimum of three hours by road and approximately one hour by flight, the team made a safe arrival by road to Montreal. Montreal is another business and touristic city that caters for a huge amount of tourists with enviable tourism potentials and amenities that helped to add more value to the sector and generate more income for the city.
Visiting the Montreal Cruise Port flamboyantly standing by the sea berth, sends an eye-catching feeling to know more by drawing closer to the Port. The delegation visited this world-class Cruise Port as AIDA cruise liner just arrived with almost 1,000 passengers aboard, with almost 500 passengers on orientation to embark on their journey to tour the work with two weeks.
The Cruise line business is rapidly Developing and there is every need for Sierra Leone to tsp in and be part of the business applying the right proceedings and following the international cruise lines regulations to attract this specialised niche for international cruise tourists.
With an informative presentation done by the Port Management, the team realised that indeed Sierra Leone could and should magnet this opportunity and polish it, the presentation served as an eye opener to place the delegation on firm footing to understand the Cruise business concept and operations, if at all Sierra Leone should tsp into it.
The Cruise meeting and dialogue with both teams unveiled clear opportunities for the delegation to see the sector as viably active to reach a new audience around the world of travelling and cruise lines.
During the meeting it was confirmed, that cruise business is the new face of tourism and every destination that has the ability and operation capacity and harbour strength must look at this and launch a robust and tactical approach to eat part of the cake and make a strong return as a nation.
The port management disclosed to the delegation that within two years 250 cruise ships will be built, and that gives new entrants like Sierra Leone a better edge as a new destination to present a case in attracting the business owners to come down to Africa but Sierra Leone.
The minister of Tourism and Culture in her brief but the detailed presentation made it clear to Montreal Port, that Sierra Leone has got it all to launch into the deep due to its vibrant tourism potentials that are yet to be untapped.
She further explained that all Sierra Leone is a genuine partnership, collaboration, mentorship for businesses of such nature are new and are operated uncoordinated. Therefore, the delegation seeks to support and capacity engagement to awaken this sleeping giant for tourism to reach its peak for a comprehensive tourism income generation.
The Minister during the presentation of the tourism promotional materials flipped over the pages of The Official Visitors guide, and showing Sierra Leone Tourism assets, the Montreal Port Manager affirmed, that what he is seeing is indeed what the cruise liners are looking for. Therefore he implored the delegation to look forward in proper and thorough deals in cruise ships.
Outcomes were many
1. To attend a world cruise trade fair in Miami America
2. To plan a meeting with cruise liners
3. Invite Montreal Cruise expert to Sierra Leone for first-hand research.
4. Encourage the private sector to invest in this sector
5. Bring onboard the interested tour operators to attend the cruise trade in Miami America
With an orientation tour done by the Montreal Port Management at the Lawrent River in Montreal Port. This tour with the delegation was to gain a clear and educational insight into the entire business and operations levels, to motivate and tease the minds of the team to do more. The guided tour lasted for almost 45minutes with lots of information given.
Stay connected as the team depart Montreal today to Toronto for more meetings and dialogues as design by GEI on the itinerary.
Submitted by,
Kai B. Saquee


This trip is not a trade fair that normally runs with distribution and exhibition of tourism promotional materials but rather this time, it has taken a penetrative and smart approach of meeting the industry tactful and ideal professionals to change our storylines with their shared experience and coherent partnerships with a stronger and better but healthy leverage on our side as a nation.
Arriving at the most prestigious Tourism and Hospitality school in Quebec City Canada ITHQ, the Minister of Tourism and team was given a hospitality touch which assured her and her team that indeed ITHQ was ready for Business and close partnership.
A well-conducted tour was undertaken with the recruitment secretary of ITHQ, this tour was to look at the hospitality installation and modern equipment that have stood the test of time and serve high-end personalities from around the world.
From visible evidence, one could attest that indeed Sierra Leone needs to step up with the right training and presentation to vim the Tourism and Hospitality sector for a strong positioning in matching with or even outpass other destination in the sub-regions.
The pivot essence of this visit is harnessing a first-hand practical knowledge on how and where it is done when it comes to Tourism School Management, structure, Curriculum Development, placement of the right kitchen and culinary modifications when installations are considered for the case of Sierra Leone.
As the educational tour continues, the team realised that truly the trip worth the purpose, from the showcases done by ITHQ Management.
This University has a record of producing highly motivated and qualified students who are meeting the necessary requirements for the tourism sector in Quebec and the surrounding cities. Their students have displayed mastery of their arts in many competitions and have stood out strong.
It is against this background, the Minister and the Global Economic Institute thought it fit and wise to partner with such University that posses the technical know-how in what they are specialized to do.
The Minister engaged them in what she desired most from this strong University that could be transferred to Sierra Leone with partnership and absolute cooperation to help develop what Sierra Leone has.
Many issues were placed on the table for consideration by both parties but as usual, the Minister always wanted more leverage on her side.
On the menus the Minister placed her orders on these cuisines:
A healthy partnership among the institutions
Exchanges within professionals
Curriculum Development
Funding for the Tourism School project in Sierra Leone
Technical support and advice
The steps to follow to achieve these, the Director of ITHQ advised that one:
1. The two parties should establish and general MOU for a better understanding
2. Sierra Leone to extend an invitation of interest
3. Invitation to visit for fact-finding on the tourism School
4. Fully engage governments on both sides
5. Set a rendezvous with Canada Global Affairs with a straight forward proposal for funding and support in future.
The meeting ended with interviews with ATV International TV, keep viewing on local news or download your AYV app and keep informed.
Kai B Saquee


Just yesterday we spotted the other side of the Minister of Tourism and Culture, when concepts and theories pertaining trade, investment, tourism development, peace, youths and unemployment, human rights and a cohesive working environment, for foreign investment was given a thorough diagnosis by the able Minister of Tourism and Culture of Sierra Leone.

This top-notch Meeting was set by the Global Economic Institute (GEI) in the hearts of Ottawa city in the early mornings of Thursday 2019.

Upon reception, and after thorough security control, the newly appointed head of the Canadian Foreign Department made a profound statement and welcome note of assurance, were in he testified that the visit of the delegation is timely and considered to be very important. He further expressed that even though he is new in the job but will try to sail the boat well together with his colleagues, who will tap in to give professional guidance and formidable phase lift to the visit and pending discussions.

During his mirror introduction, he spotted many insights that he has identified as a unique selling point for Sierra Leone and that it’s heritage and other forms of tourism will definitely capture the ideal minds to visit for assorted reasons.

The Minister of Tourism took the platform and left the round table in answer-wonder especially the Canadian team. The Minister was able to speak the language of the people and that gave doubled edged over the panel, as she undoubtedly drops issues around many facets that need utmost attention which are:
Using Arts and Culture to stable the minds of the youths, entertainment be it film production, handy crafts, music, dance, clothing, training and exploration of new ideas will place her country on a different paradigm shift with a better and healthy option for development Indicators.

The Minister in her position was able to interconnect divers key problems in her country in one melting pot, this presentation stole the attention of the Canadian officials that she was given more time to finish her most sensitive point that will bring groundbreaking results.

In her conclusion, she made considerable action points on every area that has to do with Sierra Leone in general not only in Tourism and Culture but were she has identified as stifling problems. She said, “We as a nation need Canada to come in our situation with essential supports with attention given to the random issues mentioned above”.

Outcomes, one might be Keen on curiosity
to know the key outcomes of this top-notch meeting. However, the team members on the Sierra Leone delegation made an outstanding contribution to canoe and support the arguments of the Hon. Minister of Tourism and Culture.

Dr Walton E. Gilpin who is known for strategic discussion engaged the other side to increase and amplified their presence in Sierra Leone like with other countries around the globe. Dr Gilpin also looked at the average opportunities in the foreign Department on SME’s as these are the pillars of growth. He added that indeed Tourism development has a strong capital phase, so the mission should look at Canadian banks to collaborate with other Banks in Sierra Leone to beef up this sector and empower young people to take the course of trending development strides for better nation-building.

The Director of Culture- Mr Foday Jalloh who has vast knowledge in his areas coupled with others, did the missile analysis of the correlation between Tourism and Culture, therefore he implored the Canadian government to look into it and see ways how they can connect with Sierra Leone through heritage tourism.

The Canadian team was able to pass on their thoughts at a faster pace based on the various presentations, which helped them to draw up the conclusive decision with areas they think they can help.
Some of these areas are the areas they have helping and assured the team to dig out more opportunities for the country in:
Youth unemployment
Early marriage
Stronger bilateral ties

The day ended with a general tour of one of the main museum also served as resident of the Canadian Governor General.

Stay connect as we bring news from Canada on the Tourism and Investment Promotion 2019.

Submitted by
Kai B. Saquee
Marketing/ Publicist


Sierra Leone Tourism Minister takes another robust Tourism promotion and Investment approach to a new niche Canada. The Minister of Tourism and Culture Dr. Memunatu Pratt and her team her presently in Ottawa Canada. One may curious to ask why Canada? Canada is also another key tourist generating regions with a we managed tourism receipt and potentials that should be harnessed with a thorough partnership and cooperative approach.

The Delegation arrived safe and ready to fully engaged those who matters in society to press the right bottons to push the tourism machine for Sierra Leone.

Day one of the planned trip started with an established meetings and healthy discussions with major institutions that are key players in the Canada Tourism industry. One of these institutions was Parks Canada: Parks Canada is an institution that is specialty is park Management and mitigation. Canada has 46 natural parks that attracts over a billion tourists year from over the world.

The meeting with Parks Canada started with a general overview from The Minister of Tourism and Culture, who made a ground breaking presentation together with her team. During her presentation she made Parks Canada to understand that indeed we are here to learn, partner and have healthy cooperation in any form that will position Sierra Leone in a better footing in Tourism. She was assured to say that Sierra Leone is a safe Haven that is awaiting the right investments and healthy win- win partnerships especially for the tourism sector and even others in the country.

Parks Canada on the other hand, made a general expository of their successes and operations over the years, and reasons why they are called Parks Canada, as their contribution to national revenue generation is huge and they oversee 46 national parks that has huge returns on guest capacity and tourists receipt. These presentations was done by almost three experts in their filed of operations.

Just after the presentationns, the AG. General Manager-National Tourist Board Madam Fatmata Abe- Osagie in her statement focussed on the strategic approach in managing these parks and revenue generation and how these revenues are shared with the institutions and government related agencies. While Dr. Walton E. Gilpin closely watch the power of the SME’S in tourism promotion and development in Sierra Leone.

The minister also presented a case that indeed Sierra Leone needs heathier partnerships and support in training, investment and any other means that aid the sector to position well.

The head of the Parks Canada team assured the team that their doors are opened anytime to see from which angle they could if only the Global Economic Institute could make platform for Continuing collaboration as directed to Mr. Fergusson of GEI and Sherry.

This meeting ended with a general tour of the Ottawa Canal built in 1836 and spot view on the Bytowm museum and water ways.

The next meeting took us to the Algonquin tourism and Hospitality University, to understand the dynamics of Tourism training and modern equipment and tourism curriculum planning. This school has all it’s takes as a Tourism and hospitality school: a modern Amadeus Ticketing class room with update computers and a real booking system, a modern restaurant and culinary kitchen with recent equipment for students to have first hand service training and delivery. This was view by the team to see how it could be replicated to Sierra Leone.

These meetings were indeed essential for the delegation to understand best industry practices and first hand experience on the trend of tourism and related issues.

More days to go and more to see, learn and share as we set for today.

Kai B. Saquee


MTCA and MRC accord national protection to Bai Bureh’s Grave in a Proclamation Ceremony

The Ministry of Tourism and Cultural Affairs and the Monuments and Relics Commission have completed a Proclamation Ceremony recognizing the grave of the leader of the 1898 Uprising in Sierra Leone, Bai Bureh ‘Kebalai’ as a National Monument. As Mohamed Faray Kargbo reports, this development would change the face of tourism in Port Loko District.

The people of Mahera Village, Kasseh Chiefdom and its surrounding villages were the happiest on Thursday 13th June, 2019. They converged in their hundreds if not thousands to celebrate the recognition of the grave of their hero, Bai Bureh.

At the risk of sounding pompous, one might easily conclude that that was the biggest ceremony in content and context in the recent history of Mahera. The Paramount Chief of Kasseh Chiefdom, Bai Bureh Lugbu the Second gave a historical account of Bai Bureh where he noted that the Hut Tax was not the only reason for the 1898 Revolution.

Men, women and children, clad in their best attires, danced as if it was their last. Paramount and local Chiefs in their traditional regalia, performed ceremonies handed down from generations. The incantations could easily raise the dead. Happiness was spelt with capital letters in the faces of Government Officials.

Minister of Tourism and Cultural Affairs, Madam Memunatu Pratt while handing over the proclamation document to the Paramount Chief reaffirmed Government’s commitment to preserve Sierra Leone’s enviable cultural heritage.

She revealed that restoration/construction works will soon commence to improve the Site. When completed, the Site would greatly improve the outlook of Kasseh Chiefdom as it would be a hub for heritage tourism in Sierra Leone.

Some cultural practices associated with a visit to Bai Bureh’s Graveside were adapted to enhance visitor access.

Monument and Relics Commission, Chairman, Charlie Haffner not only asked the community to safeguard the heritage site but also assured that his Commission would proclaim more monuments.

Chaired by the Deputy Minister of Tourism and Cultural Affairs, William IK Robinson, statements were made by the Resident Minister, North-West, a member of Bai Bureh’s family, a member of the Parliamentary Oversight Committee on Tourism and others.

Education and Outreach Unit
Monuments and Relics Commission
23 Pultney Street

Why Sierra Leone should go straight to the top of your must-visit list

Everyone wanted to believe they’d just seen a pygmy hippo. We’d paused our kayaks after a greyish backside was spotted swishing into the forest.

There are fewer than 200 pygmy hippos in Sierra Leone and they’re no easy sighting – but around 80 per cent of them are found in this area. Then again, as someone said later, it could’ve been a pig.

This is Tiwai Island, part of Gola Rainforest National Park in the southeast of Sierra Leone. A six-hour drive from the capital Freetown, its 12 square miles are home to 11 primate species in a setting as serene and green as any.

“Wildlife-viewing isn’t easy,” our guide Kenewa Korona says, “but we have bushbabies, red colobus and green monkeys, black-and-white colobus, sooty mangabeys.”

We do spot red colobus, their exuberant mating session drowning out everything else.

This is one of Sierra Leone’s most promising ecotourism spots. Eight local communities and assorted environmental organisations own or manage Tiwai, but there’s still a way to go. This nation remains synonymous with the 1991-2002 civil war and the blood diamonds that funded it, but that conflict ended 17 years ago. Then, in 2013, came Ebola. “We had researchers here before,” says Korona. “Fewer after the war. After Ebola, almost none.”

Sierra Leone has been Ebola-free for more than three years. Now, under a new government and rejuvenated tourism ministry, there are concerted efforts to get tourism – particularly community tourism – right. At Kambama village, where boats depart for Tiwai, a rarity occurs: a cultural performance that doesn’t invite squirming. The dancing is joyful, the vibe warm, and there’s laughter and chat between us as each element of the ritual dances is explained.

Later that week, in the northern town of Kabala, two village chiefs would give us their blessing to climb the sacred Wara Wara mountain, a moderate hike rewarded by freshly tapped “poyo” palm wine on the way up, panoramic views and, on our descent, traditional dance and acrobatics in the village square before overdosing on cassava, spicy jollof rice, cold beers and 1980s pop in a local bar.

More established than Tiwai is the vast, RSPB-managed Gola Rainforest National Park, the country’s best protected, where there’s been greater investment into lodges, rangers and guides. Wildlife doesn’t appear on-tap at Sierra Leone’s “green diamond”, but you might see habituated Diana monkeys, red colobus and the picathartes bird, one of 333 bird species clocked here. And, if you’re very lucky (or have tired eyes), possibly a pygmy hippo.

A game changer is Tacugama Chimpanzee Sanctuary in the Western Area, south of Freetown. During a recent visit by primatologist Jane Goodall, the government declared the chimpanzee the national symbol and face of tourism, replacing diamonds. “This is great for us,” says Aram Kazandjian, Tacugama’s pioneering new manager. “We’re Sierra Leone’s only chimp sanctuary. Around 5,500 wild western chimpanzees remain in the country; they’re critically endangered because of deforestation, logging, encroachment, poaching.”

On the tour (you can overnight here too in treehouse-style lodges), we meet Mama P, a human “surrogate” mum who provides orphaned baby chimps the TLC they need until they turn four. She’s currently swaddling nappy-clad, seven-month-old baby Caesar, who’s gazing at her and touching her nose. Can we hug him? No. What’s it like when your babies leave this enclosure? “I feel sad,” says Mama P. “But I visit when I can.”

“We have a moral obligation to protect chimps,” adds Kazandjian. “They share 98.6 per cent of our DNA and display similar emotional traits. And they love peanuts and popcorn.” Kazandjian is also helping to develop Sierra Leone’s first ecotourism circuit, working with rural communities to promote conservation and sustainable travel around the country.

For all the focus on wildlife, diamonds remain big business; the mining industry in the east is huge. Around the diamond-rich cities of Kenema and Koidu, trades such as farming and carpentry were mostly ditched after gems were discovered in the 1930s. A shame, says tourism expert Bashir Koroma. “We have arable soil, perfect for cassava, pumpkin, corn, bananas. But governments invest more in mining.” It recalls a school song a previous guide sang to us. “We are all going to our classes with clean hands and faces/To pay great attention to what we are told/Or we shall never be happy and clever/For learning is better than silver and gold.”

But the diamond industry is based on hope, one mine-owner tells us. For most, it’s a hard slog, riches reserved for the few, but equally, it’s no longer funding war – many are keen to redirect this “conflict diamond” narrative.

Other narratives need to be shouted from the rooftops, retold, then told again. A boat ride from Freetown is Bunce Island, a place that should be on every history curriculum. From the 17th to 19th centuries, Freetown was one of the biggest hubs for the Atlantic slave trade. Bunce Island, built by a British slave-trading company (Sierra Leone was a British colony from 1808 until its independence in 1961), was where some 50,000 African slaves made the treacherous journey to the Caribbean, and Georgia and South Carolina in the US; many African-Americans can trace their ancestry back here.

Freetown itself is a chaotic, heritage-rich, coastal capital, a towering 400-year-old cotton tree marking its centre, with historic churches, Krio architecture built by the descendants of freed slaves, and souvenir haven Big Market. Its National Museum, which has an excellent Bunce Island exhibition, and the murals and statues of the Peace and Cultural Monument, are good introductions to key players and events in Sierra Leonean history – including the arrival of the first free slaves in 1787 and the founding of today’s “Freetown” five years later.

It’s a fun city too. Along Lumley Beach Road are scores of beach bars and restaurants, and the Freetown Peninsula extending into the mountain-backed Western Area is beach heaven; River Number Two, Tokeh and Mama Beach are some of the choice spots for the country’s higher-end hotels, a Star beer and fresh fish. Off the mainland is Banana Island, keen to welcome tourism, with diving, hikes, beach lodges and community-led tours of its slave-outpost history.

Like many places emerging from a troubled period, life isn’t always easy for its residents. Tourism can help but it’s certainly not the sole answer. But for many visitors, crowd-free hiking, untouristy towns, decent roads, wildlife in varying doses, a capital bursting with history, chimps and beaches will prove irresistible. Like the diamond that’s long symbolised its wealth and woes, Sierra Leone is sparkling again.

Ministry of tourism and cultural affairs and National Tourist Board welcome German and Swiss Press Team on a Tourism Familiarization to Sierra Leone.

Ministry of tourism and cultural affairs and National Tourist Board welcome German and Swiss Press Team on a Tourism Familiarization to Sierra Leone.
The Press team from Germany and Switzerland visit to Sierra Leone is as a result of the aggressive tourism positioning pursued by the dynamic leadership at the Ministry of Tourism and Cultural Affairs and its sub vented agency National Tourist Board to promote Sierra Leone International (ITB BERLIN 2019) being one of such venture that has yielded this visit.

ITB Berlin is the most popularly attended Travel and Trade Show in Europe by the crème de la crème of tourism worldwide.
The display and engagement of sector players on the potentials of tourism Sierra Leone exhibits outside of the continent is critical to image rebranding process of a competitive and multidisciplinary industry.
The Press team will be in Sierra Leone for seven days familiarizing themselves with our rich, unique and authentic tourism destination, scaling for themselves our niche that will be promoted in the global tourism sphere (destination marketing) a key driver or pull factor that informs tourism growth.
Tourism can contribute substantially to developing the people of our country as it is a highly labour intensive industry accommodating a wide spectrum of skilled and semiskilled labour thus the importance been placed on tourism by government as a priority sector and conduit for economic diversification.
The Acting General Manager National Tourist Board in her opening highlighted the exigency placed by the Ministry to domestically and internationally market Sierra Leone’s vantage tourism potential in the global market. Our engagements gave birth to the historic visit of a German and Swiss Press led by our agent KPRN to get an empirical research of the destination, a critical data that destination marketing Companies will rely on as magnets of travel choice to prospective tourists.
Sierra Leone has strong potentials for tourism development which is the crux of the Fam Tour. It has excellent beaches and islands, mountains and rich biodiversity, interesting wildlife, friendliness and rich social and cultural capital packaged as a surprising tourism destination.
The German Ambassador to Sierra Leone Horst Gruner in his statement welcoming the team emphasized that within a short stay in Sierra Leone, he can authoritatively state that the country is a fantastic tourist destination little known worldwide but with special qualities that will magnetize any visitor. He reiterated that Sierra Leone is a gem for tourists globally that may want to see new trends in the industry.
Such visit by journalists from Europe is a major effort in generating interest and impressions outside of the country which is a viable platform for partnership, trade, investment and the tourism promotion.
Dr. M’baimba Lamin Baryoh the Sierra Leone Ambassador to Germany in his submission noted, that Sierra Leone is ripe for tourism bearing in mind the indicators of political stability, political will to support and leverage the tourism infrastructure for the transformation of the sector.
Germany and Sierra Leone enjoy friendship over decades but tourism is opening new frontiers of development worthy of effective collaboration and entreat the team to be brand ambassadors of our tourism globally.
Sierra Leone under this government is positioning the country as a viable global trade partner that attracts investment in priority sectors tourism being key.
Hanna Kleber is head of KPRN network one of the leading communication, public relation and marketing agencies for the travel industry and Sierra Leone’s tourism representative in Germany and Switzerland also leads the Familiarization mission to Sierra Leone.
My passion for the continent of Africa to realize a valuable market share of the tourism value especially that Sierra Leone to benefits from the tremendous tourism potential is critical to the data sought by this Fam Visit says Hannah.
Knowing well the industry the government inherited, various strides were facilitated by a dedicated team in the ministry and its sub vented agency to upscale our tourism marketing and promotion internationally by attending significant Trade Fairs and Exhibitions thus rebranding Sierra Leone a success we are feeling tonight by this Fam Visit of German and Swiss Press says Madam Memunatu Pratt Sierra Leone’s Minister of Tourism and Cultural Affairs.
Relaunching Sierra Leone in the global competitive tourism sphere requires a framework developed to match our competitors. That experiential model for travel agents, tour operators and other tourism professionals is Familiarization Visit/Trip or Tours. The visit to Sierra Leone constitute the promotion of the host destination directly to selected and targeted tourism pro’s that are given empirical experience of the vantage pedestal that the specific destination offerings to visitors.



The German and Swiss Press Team explore Bunce Island Slave Castle as part of their Familiarization Visit to asses the tourism potential of Sierra Leone

The team is hosted by the Ministry of Tourism and Cultural Affairs and National Tourist Board.

The group is in Sierra Leone to conduct an empirical and experiential tour of our nation’s rich, unique, and authentic tourism potential that most people refer to as unexplored.

A composite of palm-fringed pristine beaches with hot water for sports and relaxation, breathtaking mountains, tropical rain forests known as the ‘green diamond’ of Sierra Leone and our diverse and vibrant living heritage.

These exemplified resources speak to the character of the nation as one of the most tourism seductive destinations in West Africa that ‘Fam Tours’ like this help to market and promote in a globally competitive industry like tourism that the country is gearing up for.

The Bunce Island Tour conducted by Monuments and Relics Commission for the Press Team is predicated on the fact that it is one of Sierra Leone’s important heritage resource proclaimed in 1948 as National Monument with conservation remit.

The slave fort in the Sierra Leone River is a testament to the monumental significance of the Upper Guinea Coast as a strategic slave export region from the mid 18th Century to the abolition period of the 19th Century.

Bunce Island Slave Castle is a site with great tourism potential especially cultural heritage/root tourism and a channel to mass educate people globally (our African Diaspora included) about the intersection of Sierra Leone specifically and broader Africa and the wider Atlantic world during the Trans-Atlantic slave trade era.

The destination marketing and promotion of the tourism resources after this visit by the team, will further espouse Bunce Island’s Outstanding Universal Value around the world.

Francis Musa Momoh
Research and Development Officer
Monuments and Relics Commission