Year: 2019

Tourism Industry begins Landmark Packaging by the launching of the First Tourism In-flight magazine and the opening of the First City Tourist Information Office by The Hon. Vice president of the Republic of Sierra Leone, Dr. Mohammed Juldeh Jalloh.

By Alimatu Fofanah-OVP Communications Unit.

Freetown 5th February, 2019: The Hon. Vice President of the Republic of Sierra Leone, Dr Mohamed Juldeh Jalloh on Tuesday 5th February, 2019 launched the country’s first Tourism In-Flight Traveltainment Magazine and also commissioned the first City Tourist Information Office at the National Museum, Pademba Road, Freetown.

Delivering the Keynote address, the Hon. Vice President commended the Minister of Tourism, Mrs Memunatu Pratt and her staff for such a laudable effort in giving the country’s Tourism sectors a facelift.

Tourism he said is one of the sectors they as a government have been following because it is among one of the critical areas that the ‘New direction’ government wants to use to diversify the country’s economy, move Sierra Leone from a mineral dependent economy to a new area that they can tap in for more additional resources for the development of the nation.

He said the Tourism industry is very closed to the new administration and that it is a sector that the President wanted to see developed in order to boost the country’s economy.

VP Jalloh stated that, he has no doubt that the Tourism In-Flight Traveltainment Magazine and the Tourist Information Office are a critical step in boosting the sector

He added that, it’s an indication that the tourism sector is one of the sectors that the government of President Dr. Julius Maada Bio wanted to move forward in order to make Sierra Leone more attractive to stimulate economic growth, create job opportunities and make Sierra Leoneans themselves enjoy the beauty of their country.

Dr Jalloh went on to state that, it is part of the ‘New Direction’ drive to identify where they can spend additional resources to turn around the country’s tourism sector as they believed it is one of the fastest growing sectors in the world.

“When you look at the productive nature of the tourism Sector and the critical innovations that are taking place in that sector and what it could bring in terms of economic dividend, I believe Sierra Leone has to tap into that sector.” He reiterated.

He maintained that, Sierra Leone has a lot to offer in the area of attracting tourist and business people. The offers he said ranged from wild life, parks, beaches to historical sites.

He furthered that, the tourism sector over the years has been over shadowed by critical challenges that have no doubt want to slow down the growth of the country that is capable of being on the map as a tourist attraction destination.

VP said as a government, they were able to take critical steps to overcome some of those challenges.

He outlined some the critical steps they have taken in order to boost the country’s Tourism sector. This he said among them, they were able to implement a Regulatory Framework to ensure that the prices of Air tickets to fly to Sierra Leone will become cheaper, the reduction of taxes on air travel to ensure that flying to Sierra Leone will become reasonable and the implementation of a visa on arrival.

He said that, they took up such ventures to attract more tourists and business people to the country. In the area of infrastructure, he said the government of President Bio is investing resources to develop infrastructure and boost tourist sites in the country.

In her statement, the Minister of Tourism and Cultural Affairs, Mrs Memunatu Pratt told the gathering that, as a ministry, they have accomplished one of their milestones of rebranding, re-imaging Sierra Leone and also, change the negative perception of the country and make tourism a household name for people to know that tourism is alive and is being awakened from slumber.

She said the big role of their recent effort has to do with how they will inform, attract tourists and investors and how to get Sierra Leoneans to understand domestics tourism.

To do this, she said, they realized that information is vital hence the opening of the tourist Information office for people to get more information on the sector and the country in particular.

She went on to talk on the sector’s partnerships with a lot of Airline Agencies, Banks and international Agencies. She also talked on the symbiotic relationship between Tourism and Aviation.

The Chairman of Civil Aviation, Mr Patrick Kaikai in his statement said the launching of the magazine and commissioning of the Tourist Information Office have a positive impact on the Aviation industry. Tourism and Aviation, he said, complement each other and that they depend on each other hence the need for collaboration and cooperation with each other.

The representative from the Private Sector, Managing Director of Rokel Commercial Bank, Dr Ekundaya Walton Gilpin in his remarks thanked the government of His Excellency for taking up such journey to empower, renovate, give stories about tourism in Sierra Leone to the people around the world.

He said the initiative to launch the magazine and commission the Tourist Information Office is an opportunity to start making people to be attracted to Sierra Leone as the country has the human resource capacity to nurture and give hope to Sierra Leoneans to make them understand that they have a positive story to tell about the country out there.

The Secretary Board of Airlines, Mr Edgar Lacle in his speech thanked the Minister and her team for such a positive move in the right direction.

 He called on Sierra Leoneans to be proud of their country as the In-flight Magazine will be added to the world list of In-Flight Magazines.

The magazine he said will help tourist and investors to discover, identify the beauty, uniqueness, rich tradition, culture, development strides, economy and politics of the country and her people.

Giving the purpose of the gathering, the Acting General Manager of the National Tourist Board, Mrs. Fatmata Abe-Osagie said the rationale behind the launching of the magazine and opening of the Tourist Information Office was to rebrand Sierra Leone.

The Chairman of the ceremony, the Deputy Minister of Information, Hon. Solomon Jamiru in his remarks, commended the Minister and her team for such initiative.

 He said today marks another milestone in the history of the country, as the country has got a magazine for tourists that will be placed in airlines, given to the country’s embassies and other missions abroad, financial players and public sector players.

He said the magazine encapsulated very interesting readings, stories and information about the tourism sector in the country.

SIERRA LEONE ATTRACTS THE SPANISH – FITUR 2019

FITUR is a global meeting point for tourism professionals and the leading trade fair for inbound and outbound Ibero American and other markets. Therefore as the rebranding process continues, Sierra Leone is on a penetrative entry strategy for the Spanish markets using trade fairs like FITUR as a key tool, to re-write the Country’s narratives, by showcasing its tourism assets and demonstrate readiness for business as a nation.

From day one onto day five today, it has been more busy for the Minister of Tourism and team as they fully engaged in meaningful meetings, to establish viable networks with other key states Minister’s, tour operators, airliners, investors who gave their genuine opinions that indeed Sierra Leone is coming up strong as a new destination.

Since day one the booth has attracted a huge number of Spanish visitors, who expressed interest in the country and they see the need to visit our the destination. Frank Kohomme a Spanish traveler and operator, explains how Sierra Leone was in the 1980s when he did his honeymoon in Tokeh beach, that experience he said is never to be forgetting.

 

Sierra Leone stand is position in pavilion 6D, where we have: Maldives, Japan, Nepal, Vietnam, Sri Lanka, Ghana, The Gambia, Senegal, Ivory Coast, South Africa, Kenya, Djibouti and many more.

This is Sierra Leone’s first appearance in the Spanish market, but so far the respect accorded, the attention and correct awareness created have gone a long way that will yield a future business dividend for the sector and the country generally.

Fruitful and meaningful meetings were attended to continue the message that Sierra Leone is safe, peaceful, stable and in business.

 

SIERRA LEONE – SIERRAOUSLY SURPRISING
MTCA/NTB
SPAIN MADRID

China endorsed Sierra Leone Visa Free for Service and Diplomatic Passports holders

China endorsed Sierra Leone Visa Free for Service and Diplomatic Passports holders

What Does Visa-Free Travel Mean?

Clarity on visa free to Sierra Leone, this leverage is only enjoyed by Diplomats and active government’s employees with service passport status can have access to this pronouncement by the Chinese government.

Well one may want t

o ask what this means? Visas are documents that are issued by governments to foreigners who want to come to their destination. There are various kinds of visas, but the most common ones are tourist, business, and in-transit visas.

Visa-free travel is the ability to visit a country without having to complete lengthy visa procedures. Nationals of a country can have visa-free travel to another country if the governments of those two countries signed an agreement to that effect, or if the receiving country unilaterally opened its borders

President Julius Maada Bio Closes 2018 Agro-Tourism & Cultural Festival on Bonthe Municipal Island in Sierra Leone By State House Media and Communications Unit on December 24

Bonthe Municipal Island, Bonthe, Monday 24 December 2018 – His Excellency President Julius Maada Bio has closed the 2018 Agro-Tourism Festival organised by the Ministry of Agriculture and Food Security and the Ministry of Tourism and Cultural Affairs on Bonthe Municipal Island, southern Sierra Leone.

The event provided the platform for agricultural and tourism groups from within the district to showcase their various products.

In his keynote address, President Bio said he was pleased with the initiative of the two ministries in organising such a wonderful event geared towards showcasing both the agricultural and touristic potentials of the district.

He said his government considered agricultural and tourism as very important components in the governance structure and that they were integral in achieving economic diversification. He noted that with tourism and agriculture Bonthe district had the potential to be the breadbasket of the country.

He thanked the people of Bonthe for overwhelmingly voting him during the March-April elections. He said over the years Bonthe had been a deprived district in the country because of divisive politics, adding that his administration was ready to correct that injustice by embarking on development projects in the district.

“This once thriving district became a deprived and neglected city. As President, I will ensure that development is shared to every part of this country and Bonthe will no longer be an exception. We will revive this district and restore its lost glory.

“Very soon, we will begin the reconstruction of the sea face that will attract a lot of tourists to the district and will also construct 5 kilometres of roads inside the municipality as a start. Also, plans are underway to resume the Tormabom Agricultural Center, which alone can feed the entire nation with reserve to export,” he said.

In his unending quest for human capital development, President Bio also disclosed that within the shortest period his government would open a School of Excellence in Information Technology that would offer professional courses not only for Sierra Leoneans but also for the entire subregion.

Mayor of the Bonthe Municipal Island, Joe Sandi, said they were happy to receive their son for the first time as President of the country. He said they were so far pleased with the development strives that were already taking place in the district, noting that  Bonthe had been a deprived settlement that needed urgent attention to catch up with other parts of the country.

He called on the President to provide more roads as a way of boosting the tourism sector in the district. He also cited challenges in the telecommunications sector, in particular, the urgent attention needed to connect the district with the rest of the world.

Minister of Agriculture and Food Security, Jonathan Joseph Ndanema, said the festival was a way of finding suitable ways of reducing unemployment in the district and the country as a whole. He said Bonthe offered a lot of opportunities to the country which were not explored by past governments.

He stated that his ministry was working on transforming agriculture into a business adventure capable of producing enough food for consumption and for export. He said his ministry would continue the inter-ministerial collaboration and ensure the event was held annually.

Minister of Tourism and Cultural Affairs, Dr Memunatu Pratt, said Bonthe had made history for being the first district to host the event, saying that they would learn from the experience in Bonthe and implement similar event in other districts with Agro-tourism potentials.

She added: “Tourism is one of the core areas of government and I am happy for the political will received from the President. This Island has great potentials and if we can unlock them, it will create jobs for the locals and as well improve the national revenue.”

KAFFU BULLOM TANGAINS FESTIVAL

KAFFU BULLOM TANGAINS FESTIVAL

As the year roll by, Tourism festivities crowns it all. 

In matching up with responsibilities and strategic plans to create a fair awareness it is highly incumbent on the Tourism sector leadership under the directives of The Minister of Tourism and Cultural Affairs Dr. MB. Pratt in meeting targets and deliver result as measured.

Therefore; on this mandate The Sierra Leone National Tourist Board is fully participating in the first edition of the Lungi Tangains Festival, organized by The Standard Team Organization.

The Tourism Board is mainly here to liase, understand, and effectively communicate the stronger effect of Tourism by promotion of right tourism asset and showcasing the Country’s Tourism potential to Both local and International attendees.

The booth constructed and been decorated sends a stronger signal of tourism development and readiness. Staff of Lungi Airport are in full attendance on rota basis as the events prescribed.

From Lungi KAFFU Bullom arround the airport the random activities has hyped the Christmas momentum for all ages within here.

NTB Publicist
Kai B Saquee